Products Editor, Development
Hearst Magazines
Center Valley, PAThis was removed by the employer on 2/27/2019 11:12:00 AM PST
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Full Time Job
We're looking for a writer/editor who can own every stage of product development: pitching the initial idea, managing timeline and costs, hiring freelancers, editing copy, working with design, and crafting sales copy that persuades customers to buy what you've just created.
Responsibilities:
• Develop premium editorial products including books, guides, and other print & digital products per year.
• Work closely with our marketing team, brand editors, and other key players to ensure a successful product launch.
• Help to promote the products by creating content marketing and empowering marketing channel owners with data, assets, etc.
• Use Google Analytics to track how your products are doing. Based on that data, you'll communicate success as well as areas for improvement to key players.
• Use Google Analytics, polls, and other data to generate and test ideas for future products.
• Work closely with our brands to ensure everything you write is on-brand.
Requirements
• 3 years as a digital editor/producer, book editor, magazine editor, copywriter, freelance writer or other related field.
• Excellent writing & editing skills.
• Excellent communication skills.
• A people person who thrives in a team environment.
• Proven ability to write on deadline.
• Familiarity with Content Management Systems (such as Wordpress or Drupal) a plus.
• Familiarity with Google Analytics a plus.
• Familiarity with direct marketing techniques, such as email campaigns, landing pages, and social media a plus.
• Complementary skills such as photography, design, coding, or marketing, and/or a background in fitness, nutrition, recipe development, or fashion a plus.