Paid Social Coordinator
Hearst Magazines
New York, NYThis was removed by the employer on 10/15/2018 11:11:00 AM PST
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Full Time Job
We are seeking a Paid Social Coordinator to join the Ignition team. Ignition is our paid social branded content team that works strategically with Ad Operations, Sales, Marketing teams, and the Branded Content Studio, to help ensure the success and delivery of all branded content programs across all content formats (written, visual, video, etc.). Ignition helps lead content producers in understanding what works from a content, creative, and strategic perspective across the many distribution channels where branded content will live, including Facebook, Instagram, Twitter, Pinterest, YouTube and Snapchat.
As a part of the paid social team, the Paid Social Coordinator will be responsible for media buying across self-serve paid social API tools such as Facebook Ads Manager, Snapchat Ads Manager, and Google Analytics. The ideal candidate should be highly organized, detail-oriented, possess a passion for creative, and is prepared to be a flexible team player.
Responsibilities
• Executing branded content campaigns through paid social buying platforms, including setting up the ads, choosing creative, writing copy, and ad optimization
• Owning social campaign performance from beginning to end including how they are pacing to deliver, making adjustments as nessecary, and providing insights to external teams when completed
• Looking at common paid social metrics such as CTRs, VTRs, VCRs and Engagement Rates to analyze what works and what doesn't for branded content ads on Facebook, Snapchat, and Youtube
• Using Google Analytics to monitor page views and Impressions of branded content articles, galleries, and listicles across multiple Hearst brands
Requirements
• A solid understanding of social platforms both established and emerging
• Some familiarity with paid social buying tools such as Facebook Ads Manager, Snapchat Ads Manager, and Google Ad words
• 1-2 years of digital experience pertaining to paid social
• Strong and demonstrable writing and editing skills
• Proficiency in Excel and Google spreadsheets
• Agency experience a plus
• Experience at a content company/publisher a plus