Paid Social Analyst
Hearst Magazines
New York, NYThis was removed by the employer on 7/26/2018 6:11:00 AM PST
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Full Time Job
Paid Social Analyst Job Description
Hearst Digital Media is dedicated to creating and implementing the digital strategy for Hearst's magazine brands across our 22 digital brand portfolio including Elle, Marie Claire, Cosmopolitan, Esquire, Harper's Bazaar, Men's Health, Seventeen, Good Housekeeping, Town & Country and more.
Ignition is our paid social branded content team that works strategically with Ad Operations, Sales, Marketing teams, and the Branded Content Studio, to help ensure the success and delivery of all branded content programs across all content formats (written, visual, video, etc.). Ignition helps lead content producers in understanding what works from a content, creative, and strategic perspective across the many distribution channels where branded content will live, including Facebook, Instagram, Twitter, Pinterest, YouTube and Snapchat.
As a part of the paid social team, the Paid Social Analyst will be responsible for providing reporting, campaign insights, as well as some media buying across self-serve paid social API tools such as Facebook Ads Manager, Snapchat Ads Manager, and Google Analytics. The ideal candidate should be highly organized, detail-oriented, possess a passion for analytics, and is prepared to be a flexible team player.
The Paid Social Analyst responsibilities include:
Responsibilities
• Pulling data from paid social platforms and organizing datasets to study trends about branded content performance
• Looking at common paid social metrics such as CTRs, VTRs, VCRs and Engagement Rates to analyze what works and what doesn't for branded content ads on Facebook, Snapchat, and Youtube
• Monitoring social campaign performance including tracking how many campaigns are live, what buyers they are assigned to, and how they are pacing to deliver
• Using Google Analytics to monitor page views and Impressions of branded content articles, galleries, and listicles across multiple Hearst brands
• Managing billing and tracking Ignition's monthly profit margin
• Executing branded content campaigns through paid social buying platforms such as Facebook Ads Manager, including setting up the ads, choosing creative, writing copy, and ad optimization
Requirements
• Some familiarity with paid social buying tools such as Facebook Ads Manager, Snapchat Ads Manager, and Google Ad words
• 1-2 years of digital experience pertaining to paid social
• Proficiency in Excel and Google spreadsheets
• Experience organizing and interpreting datasets and metrics to tell a story