Media Strategy Manager, Hearst Media Solutions
Hearst Magazines
New York, NYThis was removed by the employer on 4/2/2020 9:11:00 AM PST
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Full Time Job
About Hearst Magazines:
Hearst Magazines is one of
the world's largest publishers of monthly magazines, attracting more readers
than any other publisher. Our print and digital content reaches more than 150
million readers every month-two thirds of all millennials, and over 80% of Gen
Z. Our 25 U.S. titles include iconic brands like Cosmopolitan, Harper's BAZAAR,
ELLE, Marie Claire, Esquire, O, the Oprah Magazine, Good Housekeeping, Men's
Health, Women's Health, Town & Country, and Car and Driver, and publish
more than 300 international editions across the globe.
As the online arm of Hearst Magazines, employment at Hearst
Digital brings with it the prestige of a hundred-plus-year-old publishing
empire with the excitement and rapid growth of a startup. We operate over two
dozen major websites for print digital brands such as Cosmopolitan, Esquire,
Elle, Good Housekeeping and Seventeen as well as digital-only brands like
Snapchat Sweet and Delish.
We are looking for a Media Strategy Manager to work with sales representatives
on a set of advertising accounts on all pre-sale planning for a digital
campaign. You will be a category expert for your assigned accounts –
understanding how these clients buy our media, what products perform best for
them, specific rates that are applicable to that client and performance KPIs
for each plan. You will have a deep understanding of our ad products, packages
and business rules. You will make sure plans put forward to client's exhibit creative
solutions. Working on a team with other Media Strategy Managers, you will work
together to create revenue opportunities and use your excellent communication
skills to build strong relationships with our partners.
Responsibilities:
• Act as a primary stakeholder in
brainstorm sessions with marketing and sales; speaking to the client's
historical spend/performance, product/packaging recommendations and working to
understand how to drive the larger buy when multiple spend levels are being
pitched.
• Create compelling media plans that
drive revenue, accomplish client KPI's, maintain profit margin and comply with
our business rules.
• Maintain expert understanding of our
ad products and capabilities (i.e. audience extension, research, social
strategy, new products, etc). Partner with related teams (Audience Development,
Yield/Inventory and Ad Product) in all pre-sale efforts.
• Maintain campaign pipeline in our
order management system (Lineup's Adpoint and Salesforce), managing orders in
the system as they work their way down the sales funnel (reserve inventory, manage
relation with Yield and Inventory team in regard to pricing, change
products/allocation of impressions across products through campaign booking).
• Ensure all campaign detail aligns
between the media plan, agency IO and Adpoint order and maintain this alignment
throughout the campaign presale lifecycle.
• Attend weekly meetings with assigned
sales/business unit leads and provide updates on campaign pipeline.
• Manage the communication of plan
details to Activation Managers and Optimization Managers to ensure a seamless
launch
Requirements:
• 2 years digital experience with a
background in marketing analysis, sales planning and/or strategy, yield/pricing
• Ability to independently prioritize
multiple tasks in a fast-paced environment under tight deadlines across
multiple clients
• Flexible, personable attitude;
ability to develop excellent professional relationships with all level of
personnel
• BA/BS required
• Previous Adpoint and DFP experience
preferred.