Marketing Manager
Hearst Magazines
New York, NYThis was removed by the employer on 4/5/2022 9:53:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Digital Publishing Category
Browse the Marketing Category
Search for Marketing Manager jobs in New York-NY
Search all Marketing Manager postings
Full Time Job
Marketing Manager, Lifestyle Group
The Hearst Lifestyle Group (Country Living, delish, Dr Oz The Good Life, Food Network Magazine, Good Housekeeping, HGTV Magazine, Oprah Daily, Prevention, The Pioneer Woman, Woman's Day) is seeking a creative, entrepreneurial Manager, Integrated Marketing who will be responsible for the strategy, development, and activation of integrated marketing and added-value programs across multiple categories of business and group brands, with an emphasis on the Food Network Magazine, HGTV Magazine and The Pioneer Woman. The Manager, Integrated Marketing will collaborate with the print and digital teams to create cross-platform programs and experiences-including but not limited to: custom creative concepts, in-book and digital content, social media extensions, events, and more.
What You'll Do
• Strategize, create, and write integrated marketing proposals for the Lifestyle Group's advertising partners across multiple categories and brands with an emphasis on the Food Network, HGTV and Pioneer Woman brands
• Conceptualize, develop, and oversee the activation of advertiser-specific marketing programs, such as in-book custom content/native executions, digital campaigns, and customized experiences/events
• Partner with Discovery Inc to build convergent programs across on-air, online, and in-book
• Communicate marketing concepts and programs by writing proposals, presentations, and one-sheets
• Participate in the development of Lifestyle Group signature platforms and opportunities
• Manage day to day requests from sales staff/management
• Work directly with clients to execute activated integrated marketing programs
• Manage project budgets and timelines
• Accompany sales team and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for categories
Who You Are
• 3-5 years marketing experience, preferably in media
• Ability to work well under time pressure, be organized and juggle multiple projects simultaneously while maintaining a positive, can-do attitude
• Strong background in writing with the ability to communicate clearly and concisely in both written and oral presentations
• Ability to conceptualize unique platforms on his/her feet to create engaging reader experiences on behalf of advertisers
• Dedicated to providing clients with the best possible service
• Have a passion for, or sincere interest in, the Food Network, HGTV and Pioneer Woman brands
• Proficient with Keynote, PPT, Adobe, Excel, Microsoft Word