Marketing Manager, Hearst Media Solutions
Hearst Magazines
New York, NYThis was removed by the employer on 12/12/2019 9:12:00 AM PST
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Full Time Job
Hearst Media Solutions (HMS) is seeking a Marketing Manager to help drive strategic marketing efforts for Hearst Media Solutions which consists of powerhouse brands including Cosmopolitan, Good Housekeeping, Delish, the Oprah Magazine, House Beautiful, Esquire, Men's Health, and many more..
This role will help lead ad sales marketing efforts across multiple categories including food, home, wellness, travel, tech and more, working with top industry advertising clients. The role reports to the Senior Marketing Director and also works closely with the VP of Marketing, as well as internal and external key stakeholders. The mandate in this role is to create revenue-generating, industry-leading solutions that leverage the editorial power and brand integrity of our brands, in the service of meeting client objectives.
Responsibilities
of the Role:
• Ideate, develop and present custom, story-telling solutions in response to digital and integrated (print digital) RFPs, collaborating with Sales, Branded Content Editors, Ad Product Teams, Media Planning, Project Management, and liaising with Digital and Print colleagues throughout process
• Create strategic client presentations for sales development and potential advertiser revenue including data insights and core brand equities
• Identify high-touch, cross-platform and content-driven opportunities that will serve as compelling thought-starters for client conversations and that generate potential increase of overall advertiser spend
• Attend client meetings to present opportunities as needed
• Collaborate with Ad Product and Solutions team to identify and develop packages and new opportunities around key digital, social, video, mobile, print and experiential product offerings
• Work with Director to create brand-specific and digital collateral from sell-sheets to capabilities presentations
• Facilitate turnover of sold digital program to Activation Managers
• Stay abreast of the marketplace competition and digital innovations
The ideal candidate will be:
• Minimum 2 years marketing experience
• An excellent writer that can communicate creative ideas in a clear, concise and engaging manner who can also master different brand voices
• Enthusiastic about the publishing industry and Hearst's brands
• An out-of-the-box creative thinker and self-starter who thrives in a fast-paced, high-volume, innovation-driven environment
• Able to demonstrate strong prioritization and time management skills (manage to multiple deadlines and meeting requests across departments)
• Experienced and knowledgeable about the media world (especially video and mobile)
• Comfortable and excited to lead the development/strategic direction of pitch presentations (must have presentation experience)
• Able to successfully interface with senior-level internal stakeholders
• Efficiency in Keynote and Salesforce a plus
• A self-starter that enjoys managing projects independently