Marketing Manager Email
Hearst Magazines
New York, NYThis was removed by the employer on 8/3/2018 1:11:00 PM PST
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Full Time Job
SENIOR MANAGER OF E-MAIL MARKETING, AUDIENCE & PARTNERSHIPS
| DIGITAL MEDIA | NEW YORK, NY
As the Senior Manager of E-mail Marketing you will be working with the editorial, creative, and product teams to lead the expansion of our newsletter strategy. This position will own the product strategy and newsletter performance across all of the top magazine brands in the industry including: Car and Driver, Country Living, Cosmopolitan, Elle, Elle Décor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, Redbook, Popular Mechanics, Road and Track, Seventeen, Town and Country, Veranda, and Woman's Day, Delish, Men's Health, Women's Health, Prevention, Runner's World, Bicycling and Bestproducts.com
JOB DESCRIPTION:
As the Senior Manager of E-mail Marketing, your responsibilities will include but not be restricted to:
• Working closely with editorial to help ideate and roll out unique editorial franchises that resonate with our newsletter audience
• Work with editorial to determine the best deployment strategy by site and empower them with the tools to create that strategy
• Be the vendor relationship owner of our ESP and related partners
• Set and manage best practices around list maintenance, welcome and winback series, eccom triggers, and testing framework
• Own list growth initiatives
• Work with edit and creative teams to implement new template designs
• Manage the preference center flow and creation of new lists
• Create dashboards and reporting for senior management
Requirements
• A minimum of three years of e-mail marketing experience
• Google Analytics or related Web analytics experience
• Effective communication and presentation skills.
• Strong knowledge on MS office suite
• Experience in lifestyle editorial is a plus