Director Of Data and Optimization
Hearst Magazines
New York, NYThis was removed by the employer on 9/24/2018 12:11:00 PM PST
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Full Time Job
Hearst Magazines Digital Media is looking for a Director of Data and Optimization. This role will be responsible for overseeing our overall audience data strategy and audience data operations. This role will also be responsible for a team focused on delivery and performance of our live campaigns. This position will report into the General Manager of our Data Studio and will work closely with the sales, marketing, yield, research and insights, reporting, and operations teams across Hearst Digital Media.
Responsibilities:
• Oversee data operations and data sales engineering for Hearst Digital Media
• Ensure we are using our DMP in the best possible way in support of edit and our clients
• Manage all aspects of campaign optimization, including campaign delivery, performance and margin
• Support our internal teams to ensure they fully understand all our data capabilities
• Join sales meetings to help promote our data capabilities
• In the data ecosystem, ensure we are working with the right partners
• Develop quantitative analysis, ad hoc reports, models, to support decision making
• Oversee data management and optimization teams
Qualifications:
• Education: BA/BS in mathematics, statistics, economics or related quantitative field
• 5-8 years of digital experience managing both data and campaign performance
• Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines
• Experience with online advertising platforms (DFP, DBM, AppNexus, Lotame STAQ, DOMO)
• Data driven thinking, excellent quantitative skills
• Strong analytical skills
• Strong project management skills preferred
• Power user of Microsoft Excel
• Comfortable in a fast-paced and changing environment
• Excellent written and communication skills