Deputy Editor, Content Strategy
Hearst Magazines
New York, NYThis was removed by the employer on 1/29/2019 1:14:00 PM PST
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Full Time Job
Deputy Editor, Content Strategy, Men's Health
Men's Health is looking for an experienced editor to create and oversee an effective digital content strategy with the goal of growing traffic and engagement while creating fun and vibrant content for our social platforms. The Deputy Editor, Content Strategy will oversee the daily operations of the brand's social feeds, work closely with the editor in chief and executive editor to strategize about search traffic and other modes of audience acquisition, and develop innovative content distribution plans.
This editor will work with the rest of the digital team to ensure that all the content being produced is optimized for social and search. This role isn't just about analytics, though the ability to interpret insights is certainly required-it's about thinking about the Men's Health brand in a big-picture way, and how to best leverage and guide its content across our various distribution channels.
This position reports to the Executive Editor, as well as the editor in chief, and is based in the Men's Health offices in New York City.
Responsibilities:
• Conceptualize and execute the brand's ever-changing social, search, e-commerce, and newsletter strategies
• Interpret analytics and educate the Men's Health team on the development and implementation of these strategies, and help them pitch and assign stories that are optimized based on these insights
• Ensure that Men's Health social feeds are optimized to maximize traffic, engagement, and other KPIs at all times
• Brainstorm large-scale projects (editorial, social, and video-based) that reach new audiences, engage loyal ones, and make waves in the industry
• Work across departments (including the in-house video team, print, sales, etc.) to develop and execute creative rollout plans for key brand events, editorial initiatives, and partnerships
• Broker and manage relationships outside of HDM that work to expand the Men's Health audience and content portfolio
Requirements:
• At least 6-8 years of experience, with a majority of that time at a digital-first publication
• Strong digital editorial sensibility with an innate understanding of how to grow traffic and engagement
• Deep understanding of data and analytical tools like Omniture, Google Analytics, and Parsley, and the ability to transform hard data into editorial wins
• Must be able to work independently and take initiative and ownership of projects
• Interest in the men's health, fitness, and lifestyle world
• Experience managing and training junior-level writers and editors in the art and science of content strategy
• Able to remain nimble and pivot gracefully in the ever-changing digital landscape
• Bachelor's degree
Note: For consideration, resumes must be submitted in .pdf format with a cover letter, salary requirements, and a link to a portfolio of work