Associate Marketing Analyst
Hearst Magazines
Center Valley, PAThis was removed by the employer on 1/22/2020 12:53:00 PM PST
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Full Time Job
Hearst Magazines Media is seeking an Associate Marketing Analyst specializing in email marketing for their Center Valley, Pennsylvania office. The Associate Marketing Analyst will develop and execute email campaigns for various products including books, DVDs, guides, digital downloads, apparel, and streaming services.
Responsibilities
include:
• Flawlessly managing, planning and executing email marketing campaigns by leveraging external service teams and troubleshooting as needed
• Creating detailed analysis and reporting of results across brand and product campaigns which is regularly communicated to the broader team
• Interpreting data from A|B testing to maximize conversion and meet other goals, identify new opportunities and optimize ongoing email campaigns as the channel evolves
• Having ownership over specific market segments; Possessing the desire and drive to constantly move the business forward
• Managing promotion dates to optimize results and consistently meet budgeted goals
• Developing new test strategies based upon customer segmentation which can be globally applied
• Working closely with internal resources on strategy for all marketing campaigns
• Other ad hoc projects and analyses as required
The ideal candidate possesses:
• Undergraduate degree in Marketing, Business or Mathematics is preferred
• 1-3 years of experience in digital/interactive marketing, analytics or related field
• Strong analytical, logical and problem-solving skills
• Excellent written and verbal communication skills with the ability to build positive working relationships
• Direct Marketing experience a plus
• Proven success interpreting analyses into actionable recommendations
• Quick learner; Ability to adapt to changes and new challenges quickly and seamlessly in a fast-paced environment
• Strong organizational skills and high attention to detail
• Team player; must be able to work in a collaborative environment
• Exceptional project follow through providing quick and accurate turnarounds
• Self-motivated, proactive, self-starter with the ability to work independently with minimal oversight
• Proficient in Excel and Google Sheets