Associate Director, Integrated Marketing
Hearst Magazines
New York, NYThis was removed by the employer on 10/12/2021 9:12:00 AM PST
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Full Time Job
Associate Director, Integrated Marketing (American Fashion & Retail)
Your impact:
The Hearst Luxury Group-comprised ELLE, Esquire, Harper's BAZAAR, and Town & Country-seeks an Associate Director of Integrated Marketing who will be responsible for the strategy, development, and activation of integrated marketing partnerships and added value programs for the American Fashion & Retail categories. The Associate Director of Integrated Marketing will collaborate with both the print/integrated, digital, e-commerce, and experiential teams to create and activate strategic programs and experiences spanning all platforms–including in-magazine, online, social, events, and more.
What you'll do:
• Strategize, create, and write integrated marketing proposals for Luxury accounts across ELLE, Esquire, Harper's BAZAAR, and Town & Country
• Conceptualize, develop, and oversee the activation of partner-specific marketing platforms, such as in-magazine custom content and native executions, digital and social campaigns, and customized experiences and events
• Communicate marketing concepts and programs by writing proposals, presentations, and one-sheets
• Participate in the development of ELLE, Esquire, Harper's BAZAAR, and Town & Country signature platforms/tentpole opportunities
• Collaborate with sales counterparts to set strategy for American Fashion & Retail business, develop sellable opportunities for category, and attend client meetings
• Manage day-to-day proposal requests from sales staff and management
• Manage project budgets, timelines, recaps/case studies, and client communications in relation to activated partnerships/programs
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for category
Who you are:
• Minimum 5 years marketing experience
• Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills required
• An understanding of the editorial product and fashion/luxury industry are also highly recommended for this position
• Ability to work in a fast-paced environment and handle multiple projects
• Strong presentation skills (verbal, written)
• Proficiency with Keynote, Google Suite, InDesign, Microsoft Word, Excel, PowerPoint
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