Ad Product Marketer
Hearst Magazines
New York, NYThis was removed by the employer on 12/21/2018 2:24:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Advertising Category
Browse the Digital Publishing Category
Browse the Marketing Category
Search for Ad Product Marketer jobs in New York-NY
Search all Ad Product Marketer postings
Full Time Job
Ad Product Marketer, Hearst Digital Media
Hearst Ad Product (HRP) is responsible for the development, deployment and commercialization of products and services that drive advertiser success and business growth. We develop and implement go-to-market strategies and define the positioning and messaging for our product portfolio and data- and audience-driven solutions and drive their adoption and integration into Hearst's ad sales strategy development.
Hearst Ad Product is seeking a director level, Product Marketer to oversee the full life-cycle of a suite of new and existing ad, data and audience products from identifying product opportunities, development, determining positioning, naming, competitive analysis, feature prioritization and external communications. With a strong strategy background and significant marketing experience you will work closely with our sales and marketing teams to continually push the understanding and adoption of all HDM products. You will work closely with the Hearst Data Studio and other internal stakeholders to ensure our product offering continues to exceed our customer requirements.
You're a strong fit for this role if you are a strong communicator with a solid background in relevant industries like performance marketing, martech and adtech who is able to demonstrate HDM's benefits and value, in both collateral and in person.
You love to craft compelling stories in a fun and simple way, and you can balance quantitative evidence and qualitative factors to quickly test, learn, and improve. You're a self-starter and an organized teammate who thrives in a dynamic, results driven environment.
This role reports to the Executive Director of Ad Product.
RESPONSIBILITIES:
• Facilitate [new) product, feature and update development by engaging and activating cross-functional teams
• Create, own, and champion go-to-market (GTM) strategy for new products including setting objectives, goals, audience definition, marketing and communication strategy, and measurement
• Craft all product related collateral across product one-sheets, marketing slides, presentation slides, product briefs, etc. and work with graphic designer for finalization and release
• Craft product messaging for both internal and external audiences
• Establish product pricing
• Partner with Sales Trainers to determine product training needs, rollout and structure
• Ensure consistent partnership and communication with Sales reps to capture and respond to product feedback throughout lifecycle
• Understand and measure product success and use insights to inform product life-cycle, e.g. product retirement, pivoting
• Evaluate potential opportunities and ''white space'' through marketplace and sales feedback, industry knowledge, competitive insight, etc. and develop business cases that evaluate the revenue impact of new ad features, programs and technologies. Clarify and analyze the associated needs, benefits, and possible solutions, ultimately leading to a build, buy, or partner strategy recommendation
• Work with Product Marketing Communications leader to develop product case studies around success metrics
• Review competitor products and marketing, educating stakeholders on key areas for growth and ongoing differentiation
Qualifications:
• 4 years industry experience in product marketing
• Focus on messaging, positioning, branding, development and execution a plus
• Bachelor's degree
You must upload your resume as an attachment in order to be considered for this role.