Activation Coordinator
Hearst Magazines
Center Valley, PAThis was removed by the employer on 9/27/2019 2:12:00 PM PST
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Full Time Job
We are currently seeking an analytically-minded, creative, motivated and motivating Activation Coordinator to join our Hearst Digital Media advertising team. This position is based in Easton, Pennsylvania. In this position, you will support our Activation Management team with the execution of custom content programs built in partnership between Hearst Magazines and our advertising clients. The Activation Coordinator functions as a support role for all Activation Managers, specifically focused on helping with some of the account management functions.
You will work collaboratively with the Activation Managers to scope and deliver projects with our advertisers and internally with our marketing and sales team, branded content team, Hearst ad studio, technical account management, and data studio. This includes detailing deliverables, estimating timelines and resource requirements, optimizing and reporting results against client KPIs. Your goal will be to efficiently support and partner with all internal teams to ensure the success of the processes and workflows managed.
The Activation Coordinator will focus on key areas of our activation process, including:
• Mange client reporting and billing to ensure campaigns are executed successfully across content and media elements
• Provide support to the Activation Managers in tracking and maintaining their campaigns to ensure workflow and processes are efficient and organized
• Partner with Activation Managers to plan, coordinate, and implement sold-in custom advertiser-driven campaigns across all Hearst digital properties, including iconic brands such as Cosmopolitan, Harper's Bazaar, Esquire, Men's Health and Elle and new digital-first brands such as Delish and Best Products.
• Support the execution of custom programs ranging from, but not limited to, custom co-branded content, custom-shot videos, social activations, and high-impact ad units.
• Optimize to client KPIs throughout programs
• Communicate and partner with internal teams (i.e. Sales, Marketing, Editorial, Design, Copy, Social, Legal) and third-party vendors to create custom content and ad products
• Coordinate delivery of custom content elements in conjunction with display ad campaigns
• Ensure that campaigns launch on time, deliver exactly what was sold, and exceed all given benchmarks by optimizing when necessary
• Summarize, analyze and share results throughout campaigns
• Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc). Partners with related teams (Audience Development, Yield/Inventory and Ad Product) in post-sale optimizations as needed.
• Ensure all campaign detail aligns between the media plan, agency IO and Fattail Adbook order and maintain this alignment throughout the campaign lifecycle
• Monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations to all internal and external teams.
• Liaise with Finance and Technical Account Managers as needed to close monthly billing
• Work with Data/Analytics and Marketing Teams to product Final Reporting and Campaign Recaps
Requirements:
• 1-2 years digital media experience preferred
• Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML,browsers, Flash, etc.)
• Strong analytics skills
• Demonstrable expertise with QA tools and methodology
• Very strong organizational skills and eye for detail
• Strong relationship building and communication skills
• Excellent writing skills