Manager, Lifecycle Marketing Technology - HBO Max
HBO Max
Los Angeles, CAThis was removed by the employer on 6/14/2021 12:06:00 PM PST
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Full Time Job
Location: United States - California - Los Angeles, United States - New York - New York, United States - Washington - Seattle
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
HBO Max is the future of entertainment and storytelling.?WarnerMedia's streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features?fan favorites from the WarnerMedia library including?Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.?HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more?than?50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries. Find out more information?at HBOMax.com.
The Job
WarnerMedia seeks a Manager, Lifecycle Marketing Technology for HBO Max Data Insights & Operations. The Manager, Lifecycle Marketing Tech plays an integral, cross-functional role within the MarTech team. As part of the HBO Max global rollout, you will serve as the point of contact to work with regional marketing teams to implement the central marketing tech stack, tools and capabilities to drive Acquisition and support Lifecycle Marketing efforts. You will work with regional teams to define marketing communications and data use cases, building these requirements into the stack. You will design scalable solutions, collect and provide best practices, and share learnings, frameworks, and processes that can be adopted globally.
The Daily
• Work with regional Marketing teams, Product and Technology to scale the marketing tech stack and capabilities
• Provide solutions, thought leadership, and platform and process support to regional teams
• Identify and document Acquisition and Lifecycle marketing activation and data needs in each regional market
• Stay closely aligned with the central MarTech and Data teams to develop repeatable, scalable solutions, including platform feature enhancements and data segmentation enablement
• Manage vendor relationships for proper client support and needs
The Essentials
• Bachelor's Degree in Business, Finance, Marketing, Math or related field is required
• 5 years of experience in marketing technology or data product management.
• Experience working w/ CRM and cross-channel messaging tools, preferably Braze, Airship, Adobe, or SFMC. Email channel experience required. Push, In-App, and SMS are a plus.
• Proficiency in creating/building data-driven marketing campaigns and/or journeys.
• Demonstrated ability to translate business and platform requirements into marketing campaigns.
• Demonstrated ability to manage and maintain cross-functional relationships (Marketing, Product, Engineering) as well as external vendors and suppliers.
• Must be able to prioritize and manage multiple projects and timelines.
• Experience in working with international markets and multiple cross functional teams.
• Experience implementing CRM and/or cross-channel marketing platforms a plus.
• Experience in Direct to Consumer business. Subscription and lifecycle marketing is a plus.
• Proficiency with SQL is a plus.
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.