Subscriber Research Director
HBO Max
Los Angeles, CAThis was removed by the employer on 4/1/2021 10:47:00 PM PST
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Full Time Job
Subscriber Research Director (HBO Max)
The HBO Max Research team aims to be trusted partners for our business through a lens that is unbiased and unfiltered. We objectively translate consumer voices to help make strategic business objectives and decisions.
The team is looking for a Research Director who will work directly with key business stakeholders to understand and help solve business challenges. He/she will lead, design and implement research addressing growth and retention strategies. This person will report to the VP, HBO Max research.
We're looking for a strategic and critical thinker who is passionate about connecting the dots to bring a holistic perspective to the business. The ideal person is a nimble, go-getter who enjoys building relationships, collaborating with partners, answering big picture questions with research, and is a strong storyteller.
The Daily
• Work cross functionally with internal/external stakeholders to understand needs and challenges.
• Build and establish client relationships. Be an advisor and provide thought leadership.
• Dynamically lead meetings and initiatives with senior level clients both internal and external.
• Develop data/research solutions to address business questions, identify opportunities, and inform or guide strategy to align with goals.
• Plan and direct primary and secondary research around the consumer journey (drivers, barriers, pain points), audience and media consumption to drive subscriber growth and retention
• Oversee all stages including design, fieldwork, analysis and interpretation of research studies, both qualitative and quantitative.
• Synthesize findings across multiple research and data sources (1st party, 3rd party) to deliver holistic insights to the business
• Manage staff including on-going training and development - providing guidance, coaching and feedback, performance management and day to day oversight of projects including directing, assigning and prioritizing work.
• Collaborate with research vendors while ensuring adherence to best practices, timelines, and deliverables
• Some travel is required.
The Essentials
• 8 years of primary research experience in both qualitative and quantitative
• 3 years of experience building, managing and leading a high performing team
• Experience at a Direct-to-Consumer/SVOD/AVOD or research company working on a Direct-to-Consumer/SVOD/AVOD business.
• Bachelor's Degree required
• Must understand a variety of market research methodologies and their applications
• Experience working with Growth Marketing teams (acquisition, lifecycle, editorial). Must have a strong understanding of marketing mix model, attribution models, experimentation frameworks, and measuring incrementality.
• Experience executing studies using max/diff, TURF, conjoint analysis, interviews, focus groups
• Experience with conducting research on market positioning, content strategy, brand strategy and consumer journey
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
• Analytical problem-solving skills, including the ability to break down data/information into meaningful findings and developing recommendations that lead to informed decision-making.
• Ability to use a data-driven approach to problem solving and scaling.
• The ability to synthesize a lot of information to distill root cause and make informed decisions.
• Strong aptitude for building effective relationships in a fast-paced, constantly changing environment.
• Strong client-management skills; ability to adapt to a variety of individual styles and approaches in order to deliver the appropriate insights and support each requires.
• Proficient in programming and data analysis softwares (e.g. Qualtrics, SPSS, Q Research)
• Proficient in Microsoft Excel and PowerPoint
• Experience managing direct reports
• A passion for television shows and movies
The Nice to Haves
• Statistical experience
• Experience with coding (SQL)
• Graduate degree
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
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