CRM Avod Campaign Manager
HBO Max
New York, NYThis was removed by the employer on 10/14/2021 9:41:00 AM PST
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Full Time Job
Location: New York, New York, United States of America
Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. HBO Max launched in the US in May 2020 and will launch in Latin America and Europe during 2021.
Join us. Shape your story here.
The Job
WarnerMedia seeks a CRM AVOD Campaign Manager for the Data Intel&Op - HBO Max department.
The Daily
The CRM AVOD Campaign Manager will be responsible for building and deploying marketing email, push, and in-app campaigns for the HBO Max AVOD plan. S/he will be responsible for end-to-end campaign management, including building ad-hoc and automated campaigns within the Braze platform, routing campaign builds through necessary stakeholders, tracking campaign status and scheduling on our project board, and deploying campaigns in Braze. S/he will partner closely with stakeholders from marketing lifecycle, Max Originals, and product to fulfill strategic objectives. S/he will partner closely with creative, MarTech, and legal to fulfill campaign requests. S/he will help manage new capabilities within Braze to identify optimized flows for campaign management. S/he is an experienced CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.
The Essentials
• Bachelor's Degree in Business, Marketing, Communications or related field is required
• 5 years experience in CRM operations (email and push) with an enterprise-level ESP; in-app messaging experience a plus
• Deep knowledge of subscription and lifecycle marketing
• Advanced experience with audience segmentation tools; Braze experience strongly preferred
• Advanced experience in managing projects through Asana, JIRA, Monday or a similar platform
• Deep knowledge of email and push best practices
• Advanced experience in implementing A/B and multivariate testing in CRM campaigns
• Advanced experience in building automated campaigns through a journey building platform
• Strong analytical and problem-solving skills
• Advanced skills in Excel
• Strong interpersonal, communication and presentation skills
• Ability to liaise with creative, engineering, technical, marketing and business teams
• Strong team focus with outstanding organizational and resource management skills
Must be able to communicate effectively with technical, marketing, engineering, and creative teams
• Must have prior CRM operations experience
• Must be results driven with an excellent attention to detail
• Creative problem-solver who works well as part of a team
• Must be able to organize, prioritize and schedule a high workload efficiently
• Must have strong written and oral communication skills – particularly within large organizations
• Must be comfortable managing projects and timelines
• Ability to manage both internal and external vendors and suppliers
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.