Sr Mgr Digital Analytics / Insights
Fuse Media
New York, NYThis was removed by the employer on 4/9/2018 8:18:00 AM PST
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Full Time Job
POSITION SUMMARY
Fuse Media seeks an experienced digital analytics professional to join its team as Senior Manager, Digital Analytics. The Senior Manager, Digital Analytics will handle digital analytics for all Fuse Media digital properties including Fuse Media websites, mobile apps, syndication channels, and social media profiles. The Senior Manager, Digital Analytics will be based in New York and report to the Vice President of Audience Development.
KEY RESPONSIBILITIES
• Use web analytics tools to provide insights that inform content and product strategy for Fuse digital platforms
• Develop periodic and ad-hoc performance reports for Fuse digital platforms
• Provide tactical suggestions to thepProduct, content, and social Media teams to grow and optimize Fuse's digital
platform traffic
• Manage third party providers on analytics and traffic-growing initiatives
• Assist with quantitative and qualitative research to support Fuse digital initiatives
• Provide traffic projections for LRP, ROI forecasting and content marketing analysis
• Collaborate with Ad Sales on digital ad sales initiatives
• Ensure best SEO practices are implemented and content is optimized
• Oversee and direct SEM campaigns for optimization of content engagement sure best SEO practices are followed
Required Qualifications:
• At least 5 years of experience in digital analytics
• Knowledge of web analytics tools
• Proven track record for digital platform growth and optimization
• Proven ability to collaborate with multiple departments
• Bachelors' degree from an accredited and recognized institution of higher learning
Fuse Media is an independently owned multiplatform media company reflecting the wide-ranging tastes and attitudes of the fast-growing, Latino and multicultural 18-34 audience. The company's media brands include the Fuse and FM linear and video-on-demand (VOD) channels; Fuse.TV online and mobile websites; the Fuse TV mobile and over-the-top (OTT) apps; a podcast network; several branded social media channels; and live events. Fuse network is currently available in approximately 70 million households and FM reaches over 43 million households.
To Reflect Today, The World We Want To Create Tomorrow