Summer Intern - Graduate Student Digital Client Marketing
Fox
Los Angeles, CAThis was removed by the employer on 6/18/2018 6:05:00 PM PST
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Full Time Unpaid Internship
Fox's Home Entertainment Digital Accounts team has an exciting full-time, summer MBA internship opportunity. The intern will focus on specific project tasks relative to the Digital retail ecosystem across OTT (Over the Top) and MVPD (cable, satellite, telco) platforms. Projects will include the following:
• 1. Digital Landscape - each week, explore the digital retail sites and platforms to gather competitive insights, and formulate US best practices
• 2. Innovation Generation - as a result of competitive best practices, using our own titles, set aside time to brainstorm 1-5 unique ways in which Fox can lead in the digital space
• 3. Marketing Ideation – create monthly offers of Fox catalog and TV content to secure incremental promotion across several digital retail partners that drive trial and new user acquisition
• 4. Best Practice compilation – evaluate and curate best practice initiatives across the entire digital landscape globally, and provide steps and recommendations on how to implement and succeed
• 5. Acquisition and Avidity – as a consumer, how can Fox reasonably convince new users to adopt digital transactional behavior, and subsequently encourage repeat behavior
• 6. Device Recommendations – Across Mobile Apps and Living Room devices - Develop a CRM and Promo strategy to drive user engagement and transactional purchases
To participate in Fox's Internship program you must meet the following criteria:
• Applicants must be enrolled full-time in graduate degree program at an accredited university and be sophomore status or above.
• Be eligible to work in the United States without sponsorship by the Company.
• Housing is not provided, so please have a housing option guaranteed before applying.
Application Process:
Please submit a resume and a cover letter detailing your qualifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.