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Manager, Content Products
FOX News
New York, NY
Uh oh, this posting was removed on 11/18/2019 2:06:00 PM PST
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We are looking for a Content Products Manager! As the Content Products Manager, you work with sales marketing and account teams to develop content around client KPIs and goals. In partnership with the inventory team, you develop a qualitative and quantitative understanding of the brand's sponsored content in order to improve forecasting accuracy.
Job Number: R50010303
A SNAPSHOT OF YOUR RESPONSIBILITIES
Identify and implement learning from research, analytics, campaign performance and industry trends
Work with inventory team to forecast new campaigns for effective delivery
Develop an attribution model to extract actionable insights on what drives page views and other KPIs in sponsored content
Analyze web analytics data to understand seasonal and promotional traffic trends within sponsored content
Perform content marketing on and off platform to support sales initiatives for sold editorial and branded content campaigns using audience acquisition budget.
Write alternate headlines and create images for A/B testing, working to optimize campaign spends
Manage delivery of active sales campaigns, working with the inventory and ad operations team to troubleshoot problems.
Communicate delivery status to editorial, sales marketing, and account executive stakeholders. Run OSI meetings when needed.
Work with the branded content and sales marketing teams to generate ideas, maintain editorial calendars, style guides, and current taxonomies
Develop guidelines and content strategies to deliver a brand's designated audience on our platform, setting the tone, style and voice for all branded content
Create specifications and appropriate content for campaigns, working with internal employees and freelancers
WHAT YOU WILL NEED
Bachelor's degree or equivalent background in journalism and marketing preferred
Understanding of news, business and feature verticals is a plus
Experience working in analytics or business intelligence for content publisher preferred
Excellent writing and communication skills required
Understanding of how to run campaigns on marketing channels like Outbrain, Facebook, Google Ads, and Keywee
Working knowledge of web analytics systems such as Google Analytics or Adobe Omniture.
Google Ad Manager experience is a plus. Knowledge of feeds and APIs structures is a bonus.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Broadcast News Category
Browse the Marketing Category
Browse the TV Network Category
Search for Manager, Content Products jobs in New York-NY
We are looking for a Content Products Manager! As the Content Products Manager, you work with sales marketing and account teams to develop content around client KPIs and goals. In partnership with the inventory team, you develop a qualitative and quantitative understanding of the brand's sponsored content in order to improve forecasting accuracy.
Job Number: R50010303
A SNAPSHOT OF YOUR RESPONSIBILITIES
Identify and implement learning from research, analytics, campaign performance and industry trends
Work with inventory team to forecast new campaigns for effective delivery
Develop an attribution model to extract actionable insights on what drives page views and other KPIs in sponsored content
Analyze web analytics data to understand seasonal and promotional traffic trends within sponsored content
Perform content marketing on and off platform to support sales initiatives for sold editorial and branded content campaigns using audience acquisition budget.
Write alternate headlines and create images for A/B testing, working to optimize campaign spends
Manage delivery of active sales campaigns, working with the inventory and ad operations team to troubleshoot problems.
Communicate delivery status to editorial, sales marketing, and account executive stakeholders. Run OSI meetings when needed.
Work with the branded content and sales marketing teams to generate ideas, maintain editorial calendars, style guides, and current taxonomies
Develop guidelines and content strategies to deliver a brand's designated audience on our platform, setting the tone, style and voice for all branded content
Create specifications and appropriate content for campaigns, working with internal employees and freelancers
WHAT YOU WILL NEED
Bachelor's degree or equivalent background in journalism and marketing preferred
Understanding of news, business and feature verticals is a plus
Experience working in analytics or business intelligence for content publisher preferred
Excellent writing and communication skills required
Understanding of how to run campaigns on marketing channels like Outbrain, Facebook, Google Ads, and Keywee
Working knowledge of web analytics systems such as Google Analytics or Adobe Omniture.
Google Ad Manager experience is a plus. Knowledge of feeds and APIs structures is a bonus.
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