Marketing Copywriter / Producer
Fox News Channel
New York, NYThis was removed by the employer on 10/3/2018 7:04:00 AM PST
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Full Time Job
JOB DESCRIPTION
Fox News is launching a new membership brand called Fox Nation, targeting Fox News fans with premium content and experiences through digital, mobile and connected TV platforms.
We are looking for a highly motivated and driven Marketing Copywriter and Producer. This person will craft compelling marketing copy as well as produce primary materials that can be used in other outlets such as social, PR or content marketing. The goal of this content is to attract Fox Nation prospects and drive them to subscribe.
You will help shape the Fox Nation brand voice, ensure consistency in verbal communications, and be responsible for writing clear, concise and grammatically correct copy for promotion, content, websites, blog, press releases, emails and other channels on and off platform including social media. You will also be responsible for collaborating with creatives agencies on preparation of marketing campaigns and promotional materials.
The successful individual will be highly self-motivated and well organized, able to work under pressure and manage workloads effectively.
A SNAPSHOT OF YOUR RESPONSIBILITIES
• Brainstorm, create, and transform ideas into engaging words for Fox Nation web content
• Produce copy for promotion, website content, blog, press releases, emails and other channels
• Iterate and develop multiple versions of copy points to A/B test landing page and social media marketing copy
• Support user-centric content marketing initiatives in SEO, Display, Affiliate, Social, and PR
• Create content for our existing and future target audience to grow our brand footprint
• Adjust the tone and voice to communicate effectively to both tech-savvy customers and web novices
• Analyze web copy and competitors' activity to inform our content marketing strategy and tactics
• Write clear, engaging and persuasive copy for Fox Nation platform, website, blog, email, promotion, presentation and other marketing channels
• Work with acquisition & retention teams and marketing lead to determine customer's needs
• Integrate SEO, design, usability, and navigation into content creation process.
• Collaborate with Marketing and BI to analyze content performance. Update and optimize content regularly to maintain freshness, relevancy, and visibility
WHAT YOU WILL NEED
• Ability to write persuasive copy that leads customer to a desired action
• Good written and interpersonal skills
• Ability to write engaging and persuasive copy in American English
• Sharp attention to details
• An interest in internet, web culture, e-commerce, tech and popular culture
• Skilled in writing clear, concise and grammatically correct copy
• Proven experience in writing marketing copy for multiple platforms and for varied audiences across both digital and print
ABOUT YOU
• Work well in a team environment with a range of creative people
• Excel under tight deadline pressures and manage workloads effectively
• Highly self-motivated and organized nature
• Be able to see other people's points of view and take on board feedback
• A self-starter, with a proactive 'hands on' approach to your work, an ability to thrive in an entrepreneurial, dynamic environment and a willingness to 'go the extra mile'
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.