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Manager, Data Products
FOX Corporation
New York, NY
Uh oh, this posting was removed on 10/21/2019 1:06:00 PM PST
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We are seeking a Manager of data products to oversee taxonomy as it relates to Digital Ad Sales. As the Manager of Data Products, you help set the strategy for ad targeting, as well as own the day-to-day use of FOX News' contextual intelligence platform. You have the opportunity to help grow Fox News' Ad Sales revenue through this role that combines technology and knowledge of the Ad Sales landscape.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Work closely with Sales Marketing, Editorial and Tech to oversee the development of taxonomy tags and hierarchies as it relates to ad sales
Strategic and key stake holder participating in system requirements definition, scoping, and deployment for contextual intelligence platform
Analyze client key word requirements to develop and oversee the tagging and definition process for FOX News Brand Safety targeting
Define content that is not eligible for advertising and develop a process to monitor gaps in the process.
Work closely with Sales Marketing, Inventory, Operations and Yield on all contextual-targeting for sponsored content.
Work closely with the Programmatic Team to define contextually targeted products for PG, PMPs and Preferred deals.
Analyze existing contextual targeting on all standard rate card products and suggest optimizations.
Develop standards and processes for sentiment targeting
WHAT YOU WILL NEED
Proactive and hard-working capabilities paired with strong organization and communication skills
3+ years' experience in digital ad sales media
1+ years' experience working with a contextual intelligence platform like Grapeshot
Broad knowledge of content management, taxonomy and best practices required
Excellent problem-solving skills
College grad preferred
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Advertising Category
Browse the Sales Category
Search for Manager, Data Products jobs in New York-NY
We are seeking a Manager of data products to oversee taxonomy as it relates to Digital Ad Sales. As the Manager of Data Products, you help set the strategy for ad targeting, as well as own the day-to-day use of FOX News' contextual intelligence platform. You have the opportunity to help grow Fox News' Ad Sales revenue through this role that combines technology and knowledge of the Ad Sales landscape.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Work closely with Sales Marketing, Editorial and Tech to oversee the development of taxonomy tags and hierarchies as it relates to ad sales
Strategic and key stake holder participating in system requirements definition, scoping, and deployment for contextual intelligence platform
Analyze client key word requirements to develop and oversee the tagging and definition process for FOX News Brand Safety targeting
Define content that is not eligible for advertising and develop a process to monitor gaps in the process.
Work closely with Sales Marketing, Inventory, Operations and Yield on all contextual-targeting for sponsored content.
Work closely with the Programmatic Team to define contextually targeted products for PG, PMPs and Preferred deals.
Analyze existing contextual targeting on all standard rate card products and suggest optimizations.
Develop standards and processes for sentiment targeting
WHAT YOU WILL NEED
Proactive and hard-working capabilities paired with strong organization and communication skills
3+ years' experience in digital ad sales media
1+ years' experience working with a contextual intelligence platform like Grapeshot
Broad knowledge of content management, taxonomy and best practices required
Excellent problem-solving skills
College grad preferred
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