Associate Director, Affiliate Marketing
ESPN
Burbank, CAThis was removed by the employer on 1/17/2019 5:10:00 AM PST
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Full Time Job
Job Summary:
As our Affiliate Associate Director, you will help manage some of the biggest MVPD's/dMVPD's in the industry. To be successful in this role you must have a passion for building and nurturing relationships, be comfortable analyzing and working large amounts of data, and be driven to meet and exceed the goals of both Disney/ESPN Media Networks and our partners.
You will optimize and grow both new and existing subscribers with extremely aggressive growth goals. This role is an excellent opportunity to have an immediate impact in a key business segment to the Walt Disney Company.
Responsibilities:
• Evaluate campaign performance and work with affiliates on a daily basis to capitalize on growth opportunities.
• Manage relationships with each affiliate to grow subscribers using multiple media types – display, paid search, organic search, on air, email, call center, and more.
• Drive creative strategies to increase brand market position, product awareness, and consumer engagement for Disney and ESPN Media Networks
• Develop strategic initiatives in order to exceed quarterly/yearly goals.
• Collaborate with other Marketing, Sales, and Programming team members on cross-functional initiatives.
• Conduct market research and competitive analysis in order to identify opportunities for growth.
• React quickly to issues as they arise.
• Reports to Director of Affiliate Marketing
• Manages one marketing coordinator
Basic Qualifications:
• Minimum 5-7 years in a role which has included marketing as either a programmer or distributor
• Strong data analysis skills; the ability to synthesize data in order to make on-point business decisions
• Expertise with Microsoft PowerPoint, Excel and other Office software
• Excellent relationship management skills
• Extremely self-motivated individual with strong work ethic
• Ability to work independently as well as part of a team
• Precise and effective written and verbal communication skills
• Bachelor degree
• Position is based in Burbank, CA
Preferred Qualifications:
• Direct-to-consumer experience
• MBA
Required Education
• Bachelor's Degree in related field
Preferred Education
• Master's Degree in related field
About ESPN:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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