Account Executive, US Hispanic
ESPN
Los Angeles, CAThis was removed by the employer on 8/30/2018 1:09:00 PM PST
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Full Time Job
Job Summary:
The US Hispanic Sales group maintains client planning/buying relationships within the United States. They are responsible for creating effective Media and Marketing campaigns for clients across all of ESPN's platforms. Not only does the Multimedia Sales team create advertising campaigns for some of the most popular sports today, but they are also responsible for bringing these Marketing concepts to life. Join the US Hispanic group and be a part of the team generating creative campaigns for Fortune 500 companies. The US Hispanic TV and Digital Account Executive is responsible for selling ESPN Deportes, ESPNDeportes.com, ESPN.com, ESPN Mobile, and all of ESPN's television networks, including ESPN's broadband channels.
Responsibilities:
• Sell multiplatform advertising campaigns to clients in an assigned territory/account list
• Achieve maximum revenue potential across all mediums
• Be proficient and knowledgeable in all ESPN platforms and sales offerings
• Maintain and grow current revenues from existing clients by adding new ESPN platforms into their media mix
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate relationships with senior level personnel who make or influence advertising purchasing decisions
• Performs necessary analysis and planning to assure that the objectives and priorities for each sales call are established and met in time frames acceptable to the client
• Develop strategy for sales presentations to clients and potential clients
• Addresses or participates in addressing clients' concerns, questions and objections; works to close sales with each targeted client
• Participates in negotiating pricing and advertising placement and content
• Keeps sales management apprised of progress toward established revenue goals and of the progress in closing identified prospects
• Stewards proposals, deals and post-deal analyses
• Coordinates with one or more Sales Associates (ASR's, Planner, ASE) who administer accounts on a day-to-day basis.
• Keep current with industry trends and client business news
• Utilize research to assess what ESPN solutions will work best for the specific client need
• Domestic travel required
Basic Qualifications:
• A minimum of 5 years of sales and/or marketing experience
• Proficient sales and/or marketing experience in digital/mobile, and television advertising
• Existing relationships with local agency / client contacts
• Proven track record in media sales or agency/client side marketing
• Proven background in developing, closing and maintaining strategic advertising accounts and events deals
• Negotiation, presentation, and writing skills; ability to communicate effectively and to initiate projects
Preferred Qualifications:
• Has a good understanding of the value proposition of ESPN
• Ability to develop deals that attract and keep customers while generating targeted revenue
• Multicultural experience
• Experience in the field of sports
• Fluency in Spanish and English preferred
Required Education
• Bachelor's Degree
Additional Information:
**Relocation assistance is not provided for this role**
About ESPN:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business segment we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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