Media Buyer
Confidential Via Staffing Firm
New York, NYThis was removed by the employer on 2/3/2023 3:13:00 PM PST
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Full Time Job
Our client, a leader in music talent and development, is looking for a Media Buyer in New York!
ESSENTIAL FUNCTIONS:
• In this role, you will Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy
• Execute, manage, and optimize digital media campaigns to maximize conversion value
• Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
• Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
• Possess strong technical understanding of programmatic audience buying
• Understand pixel implementation on websites for data collection and conversion tracking
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Monitor media buys to ensure all brand safety, ad fraud, and view ability standards are met or exceeded
• Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
• Research and record trends, innovations, and changes that affect media buying
• Aid in educating the digital & marketing teams on best-practices and data driven techniques
• Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
• Implement test initiatives such as landing page, A/B testing, multivariate testing, and offer testing, as needed
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
This is an excellent chance to join up with a global leader in the music industry!
REQUIREMENTS:
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications, preferred
• 2 years' media-related/agency experience, plus at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
• Ability to handle a heavy workload, mediating many demands and requests with a strong problem-solving drive
• Google Certification required; IAB Certification a big plus
• Experience with major ad exchanges and ad server technology
• Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs
• Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
• You build great relationships with clients, vendors, and reps
• Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
• Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
• Passionate music fan
This is a three-month contract, with a salary of $51/hour.