Associate Manager of Paid Social Campaigns

This is a Full Time Job

Associate Manager, Paid Social

Job Summary:

This individual will be an outstanding addition to the Paid Social team, leading the planning and execution of full-funnel social campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals and Brand initiatives.

As Associate Manager, Paid Social, you'll collaborate with cross-functional teams, external agencies, and creative partners to launch dynamic social campaigns across platforms like Instagram, TikTok, Facebook, X, Pinterest, and Snapchat. You'll play a key role in driving best-in-class campaigns that blend performance insights with bold creative to elevate Hulu's presence in the marketplace.

The ideal candidate is:
• Passionate about entertainment, pop culture, and the social landscape
• Creatively curious and analytically grounded
• Organized, adaptable, and thrives in a fast-paced environment

Responsibilities:
• Support the strategy, execution, and optimization of paid social campaigns across Hulu Originals and Brand marketing initiatives
• Partner with internal stakeholders and creative teams to ensure cohesive messaging and compelling storytelling across paid formats
• QA ads setup across all social platforms
• Manage trafficking and asset delivery to ensure timely launches and creative excellence
• Help track performance metrics and pull actionable insights from brand lift studies, engagement trends, and paid social analytics
• Maintain campaign documentation including media plans, tracking sheets, creative calendars, and budget trackers
• Collaborate closely with agency partners to align on flighting, optimizations, and creative refreshes
• Manage campaign budgets and support financial tracking, invoice reconciliation, and PO processing
• Stay current with platform innovations and propose test-and-learn opportunities for Originals and Brand campaigns

Minimum Requirements:
• 3+ years of relevant work experience including 1+ year of paid social specific experience on full-funnel campaigns
• Strong working knowledge of paid social platforms (Instagram, TikTok, Facebook, X, Pinterest, Snapchat)
• Excellent project management skills with experience handling multiple high-volume campaigns
Experience working closely with creative teams and understanding of storytelling across social
• Ability to interpret data, translate insights into strategy, and present findings clearly
• Strong communication skills and a collaborative mindset
• Comfortable flexing between strategic thinking and hands-on execution

Preferred Experience:
• Entertainment or media industry experience
• Experience supporting brand and/or original content marketing
• Familiarity with paid social reporting and measurement tools
• Agency experience a plus

Required Education
• Bachelor's degree or equivalent years of related experience

Location Note: This role is hybrid, in-office 4x/week (Monday – Thursday) with WFH on Fridays based in Burbank.