Engagement Marketing Coordinator, Disney Channels

Full Time Job
Job Summary:

As a key contributor to the Engagement Marketing team, the Coordinator serves a critical role as the point-person for all campaign assets and provides best-in-class campaign support to bring strategies to life. The Coordinator works across all aspects of marketing, including but not limited to paid media, events, and partnerships and consistently contributes ideas that drive marketing innovation and excellence.

Responsibilities:

• Coordinate and traffic marketing assets and collateral from the creative development stage through final executions across digital, on-air, print, social, premiums and out of home placements.
• Manage campaign calendars, timelines, due dates and facilitate all elements throughout the approval process to ensure timely deliveries.
• Act as key liaison with internal partners in the development and execution of marketing elements to ensure a cohesive consumer experience in accordance with Disney guidelines. Responsible for creating work orders and routing assets for approvals.
• Assistance in the creation of marketing presentations, reports, one-sheets and other internal communications.
• Key contributor to shaping innovative marketing concepts and monitoring what's top of mind for our consumers, including competitive campaigns and emerging trends.
• General coordination duties; budget tracking; copywriting; set up meetings, post-meeting notes; process invoices; event support.

Basic Qualifications:

• Minimum of 1 year in marketing or project management/coordination role, with an affinity towards targeting kids and millennial moms
• Demonstrated ability to communicate openly and honestly, both written and verbal
• Excellent organizational, analytical and problem-solving skills
• Detail-oriented with high standards of quality excellence, creative and strategic thinker
• Ability to collaborate with and build strong relationships with internal stakeholders and vendors
• Ability to multi-task and prioritize project workflow in a fast paced environment
• Strong understanding and use of social and digital media
• Positive can-do attitude with strong initiative and follow through
• Skilled in all Office software (PowerPoint, Word, Excel), Outlook and Keynote

Preferred Qualifications:

• Experience in marketing, digital media, social media, advertising, kids television, kid's products and trends, women's lifestyle (entertainment/products/parenting) or messaging to young kids (entertainment/products)
• Understanding of multicultural marketing and connecting with diverse audience segments
• Previous experience with paid media planning
• Knowledge of SAP, Photoshop

Required Education

Bachelor's degree or equivalent combination of work experience

Preferred Education

Bachelor's degree in Marketing, Advertising or Digital Media

Additional Information:

Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

About Disney ABC Television Group:

Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ABC Cable Networks Group, which is part of a business segment we call Disney ABC Television Group.

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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