VP - Multiplatform Marketing & Creative Services
Disney ABC Television Group
Houston, TXThis was removed by the employer on 6/19/2018 8:54:00 AM PST
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Full Time Job
Job Summary:
KTRK-TV the ABC owned station located in Houston, TX is seeking a strategic Vice President of Multiplatform Marketing & Creative Services who has experience with and understands how a media brand interacts with audiences on multiple platforms. This role is responsible for managing the station's branding, promotions and graphics on all platforms and for producing appropriate original content relevant to each platform.
This position requires knowledge of data-focused, audience-based brand development and design, content creation and social media marketing, and experience with sales promotions, community outreach programs and influencer marketing. Must be a team player, motivator and well versed in digital promotions/marketing in a fast paced, ever-changing environment.
Responsibilities:
Responsibilities of the position include:
• Managing the ABC13 brand on all platforms through the development and execution of innovative creative and marketing campaigns.
• Leveraging research and real time data analytics to launch timely social media campaigns that grow audience engagement and emotional connection to the ABC13 brand, content and talent.
• Manage department staff, budget and media buying on and for all platforms.
• Growing the brand identity by developing and creating original and emotionally-impactful content.
Basic Qualifications:
The candidate should have a track record of managing not only staff but also the creative expression of a media brand on and off-air including experience with brand management across digital platforms, including social media. Additionally, a strong understanding of how to use research and data analytics tools to drive audience engagement on all platforms is necessary. Demonstrated experience overseeing the production of original compelling content that integrates sponsors and advertisers is important for success.
Required Education
Bachelor's Degree or equivalent experience
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with KTRK Television, Inc., which is part of a business segment we call Disney ABC Television Group.
KTRK Television, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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