Representative
Disney ABC Television Group
Burbank, CAThis was removed by the employer on 11/2/2018 10:54:00 AM PST
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Full Time Job
Representative - West Region
Job Summary:
ABC Television's Affiliate Relations & Marketing department builds and maintains strong business relationships with ABC-affiliated TV stations across the country and their ownership groups regarding ABC Network programming, marketing, research, and operations in a multi-platform media environment.
Responsibilities:
• Serves as primary marketing and promotions contact for select stations and station ownership groups
• Responsible for advising on affiliate marketing programs, co-op approval and on-boarding station creative services or promotion managers for assigned station ownership groups
• Provide co-branding rationale as needed to support co-branding clearance for designated stations
• Assist with the creation of the Affiliate Marketing Daily Update – email that highlights baseline priorities and network alerts for stations
• Approves co-op media plans for assigned stations
• Manages Fall Promotion or other promotions assigned
• Serves as key liaison with Daytime Marketing and oversees communication on key assets to affiliates
• Oversees network premiums available on ABCANET, working with vendor to update and communicate to stations
• Assist the department executives to acquire information as assigned and update department databases
Basic Qualifications:
• Minimum 2 years' experience in a television, media or related entertainment environment with understanding of commonly-used terminology, roles and functions
• Successful performance of customer/client service through heavy telephone contact
• General understanding of and exposure to marketing and promotions
• Professional demeanor with strong verbal and written communication skills necessary to interface with affiliate stations and network personnel
• Assignments demonstrating strong organizational and record-keeping skills
• Demonstrated on-the job computer expertise
• Demonstrated proficiency in Word (create/edit documents), Excel (create/edit documents) and Power Point (create/edit presentations)
Preferred Qualifications:
• Knowledge of TV network, TV production and/or TV stations
• Knowledge of ABC content/programming
• Experience or understanding of Nielson Ratings
• Knowledge of internet and social media marketing to promote TV programming on platforms such as Facebook, Twitter, Instagram, etc.
• Experience creating multimedia presentations with MAC Keynote
• Experience with the SalesForce CRM tool
• Experience with database or research tools
• Experience with Broadcasting
Preferred Education
• Bachelor's degree or equivalent experience
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ABC, Inc., which is part of a business segment we call Disney ABC Television Group.
ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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