Manager - Consumer Analytics
Disney ABC Television Group
Burbank, CAThis was removed by the employer on 2/28/2019 1:56:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Content Creator Category
Browse the Marketing Category
Browse the TV Network Category
Search for Manager - Consumer Analytics jobs in Burbank-CA
Search all Manager - Consumer Analytics postings
Full Time Job
Manager - Consumer Analytics (DATG)
Job Summary:
Are you looking for a high impact position that will leverage your analytical, business and technical BI skills? Do you enjoy playing with data, working with complex data sets and conducting deep dive analysis to expand understanding of business performance? If you excel at delivering and communicating robust data analysis, and want to influence the future of television at DATG, then this position is for you.
Disney | ABC Television Group is seeking a Consumer Analytics Manager (Manager Engagement Insights & Analytics) to join our Consumer Data & Analytics team. The Manager's primary role is to develop a rich understanding of how consumers interact with our brands, and deliver consumable insights to DATG to increase consumer engagement and serve our consumers better than ever. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing data, plus a deep understanding of consumer behaviors related to marketing, digital experiences, and relationship management.
Responsibilities:
• Deliver and manage data driven insights by effectively communicating the ''so what'' from the data to the business to leverage as a strategic business asset and driver of incremental revenue opportunities
• Develop and quantify KPIs to measure viewer satisfaction, relationships, loyalty, and advocacy
• Measure and quantify fan journeys and map against DATG experiences & touch points
• Conduct exploratory data mining and analysis to understand customer engagement and retention and develop tools supporting the deployment and usage to identify trends and insights in audience data to improve engagement
• Continuously drive toward reporting improvement and efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports (developing framework and identifying data sources) as needed to support decision-making
• Propose and leverage new sources of data for acquisition, from both internal consumer touch points and external third party data partnerships
• Ability to develop effective relationships with business partners and peers– including marketing, ad sales, digital and programming teams – to understand core business issues and to communicate actionable, impactful insights
• Assure quality and accuracy of deliverables through thorough interaction with end users to understand and refine requirements and adherence to governance standards and practices
Basic Qualifications:
• 4 years of experience working in marketing, digital experiences, or other consumer-focused roles
• 6 years of experience working in role focused on consumer analytics
• 6 years experience with complex, large-scale relational databases, statistical programs and other tools (SQL, SAS, R, etc.) with an aptitude to learn other technical applications quickly to compile and interpret quantitative data. Proven track record of extracting accurate conclusions and identifying trends from quantitative information.
• Ability to visualize and communicate complex quantitative analysis in a clear, precise, and actionable manner
• Proficient knowledge of reporting and visualization systems such as Tableau
• Passion for empirical research, experimentation, and answering hard questions with data
• Experience solving analytical problems using a combination of scientific approaches from the fields of mathematics, statistics, and operation research
Preferred Qualifications:
• Experience working with marketing and response data from various media channels, including television, social media, online video, search, email, mobile, and SMS
• Experience working with digital and mobile environment data, including online behavior tracking, video players, apps, cookies, and device IDs
• Experience working with ad sales data for the media/publishing industry, including rate card, GRPs, Nielsen ratings, and inventory forecasts
Required Education
• Degree in Statistics, Econometrics, Mathematics, Operations Research, Computer Science, or equivalent/related degree
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ABC, Inc., which is part of a business segment we call Disney ABC Television Group.
ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Apply Now