Associate Manager - Marketing
Disney ABC Television Group
New York, NYThis was removed by the employer on 9/18/2018 1:54:00 PM PST
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Full Time Job
Associate Manager - Marketing (ABC News)
Job Summary:
ABC News is seeking a data-driven, creative, and resourceful Associate Marketing Manager to join our growing team. This individual will directly report to the Director of Marketing and Multi-platform Growth and will support the Marketing department in the planning and execution of multi-faceted marketing initiatives and campaigns across consumer, trade, B2B and corporate.
This role will also report into the Revenue Partnerships team specifically working on Brand Integrations, assisting with brand marketing and campaign-level analytics.
Responsibilities:
Consumer Marketing
• Work lockstep with department Director to develop and execute cross-platform marketing campaigns to drive viewership across ABC News platforms including but not limited to ABC News Live, GMA Digital and FiveThirtyEight
• Act as the main marketing and sales analytics lead with the ability to independently pull reports and insights across various data tools for consumer campaigns and partner initiatives
• Liaise with agency and vendors to build and optimize effective content amplification strategies
• Ensure regular promotion of ABC News Live across dMVPD platforms and other video services
• Lead and move projects/campaigns forward from conception through to completion while managing project/campaign production calendars and ensuring proactive communication and adherence to key deadlines and deliverables
• Effectively work with internal and external creative teams to produce compelling marketing materials, especially under tight deadlines
• Program and manage house ad inventory on a suite of ABC News sites and apps and provide reporting accordingly
• Create and/or optimize and maintain custom planning tools company-wide
• Build creative briefs, Affiliate and Partnership pitches, and marketing decks
Partner Integration
• Support both internal and external teams to execute new digital sales opportunities across all ABC News platforms including analyzing campaigns, creating one sheets and decks as needed
• Coordinate with the ABC News social teams on distribution and promotional strategies for all branded content
• Track execution of campaigns both on and off platform, including media buys and recap reporting
Basic Qualifications:
• Minimum 3 years of relevant experience at an agency, media or entertainment company
• Ability to juggle multiple projects simultaneously, work autonomously in a fast-paced environment and perform under pressure
• Excellent organizational and time management skills and pays close attention to detail
• Strong verbal and written communication skills; ability to communicate clearly and effectively
• Strong interpersonal skills; ability interact with internal & external clients; team player
• Solid MS Word, Excel and PowerPoint skills
• Holds professional demeanor with excellent business etiquette
• Shows strong interest in media, digital/social space and avid user of digital streaming products
Preferred Qualifications:
• Marketing background a plus
• Experience with working with Sales teams
• Familiarity with Omniture and Freewheel
• Proficiency in Adobe Design Suite (Photoshop and/or Illustrator) required
Required Education
• Bachelor's Degree required from accredited college
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business segment we call Disney ABC Television Group.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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