VP Multiplatform Digital Strategy & Content
Discovery Communications
Los Angeles, CAThis was removed by the employer on 7/27/2018 10:31:00 AM PST
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Full Time Job
This position oversees Discovery and Science multi-platform content and business strategy reporting to the EVP of Multi-Platform Programming & Digital Media. They will focus on leveraging existing and emerging platforms to create a holistic viewer experience and drive new growth and monetization opportunities.
The VP of Multi-Platform Strategy & Digital Media leads content optimization through all stages of the pipeline ensuring alignment with the network group’s multi-platform goals and serves as a key member of the Discovery & Science senior team. This role requires a unique blend of creative instincts, social media aptitude, measurement and executive management skills.
Responsibilities
1. Provide inspirational and creative thought leadership for reaching and gaining the attention of target audiences to drive viewership and revenue across platforms.
2. Build, lead, and manage a team of talented professionals.
3. Develop strategic multi-platform content plans and manage its associated budget to achieve creative & financial goals with social driven experiences.
4. Contribute to the development and production of multi-platform content initiatives including pre-shows, after shows & live programming to extend the network brand(s) on linear and digital.
5. Foster a brand voice that connects with viewers, maximizes engagement and creates sharing, talk value and advocacy.
6. Work collaboratively with teams across business units and lead the tactical planning of creative ideas, plans and strategies.
7. Work closely with the network and digital research teams to integrate and measure the value and impact of key programs and campaigns.
8. Serve as a key network partner and liaison to create multi-platform content windowing strategies.
9. Ensure content offerings are consistent and brand building across the user experience on linear, .com, GO/TV Everywhere, VOD, SVOD, EST and emerging platforms.
10. Serve as lead network partner to drive digital strategy including the development of new digital products, digital licensing revenue, digital business development efforts and digital ad sales revenue.
11. Serve as the network lead fostering content development relationships with Facebook, Instagram, Twitter, Snapchat, YouTube and other primary/key partnerships.
12. Continually evolve best practices and establish repeatable operational methodologies and mechanisms that enable efficiency, growth, and consistency.
13. Develop partnerships and productive working relationships with global counterparts, share best practices and explore opportunities to co-fund and co-produce content.
14. Manage external vendors and partners as necessary.
Requirements
*Must have the legal right to work in the United States
Los Angeles, California, LA, CA