Sr Mgr Customer Engagement & Retention
Discovery CommunicationsNew York, NY
Full Time Job
The Sr. Manager Customer Engagement and Retention will drive the CRM strategy and customer lifecyle marketing for Discovery Golf. The role requires strategy setting, including customer segmentation and financial analysis, and tactical execution, including key CRM activity like email, push notifications, in-app messaging, and messaging in targeted web experiences.
1. Create the strategic marketing plan for customer retention across a global audience
2. Own the customer journey from lead to new customer to ongoing active customer activities to return-from-churn and winback
3. Create customer segmentation to drive relevant and impactful marketing communications
4. Manage core CRM activity (Email, Push notifications, in-app messaging, targeted web messaging).
5. Develop and Maintain Marketing activation calendar
6. Project retention trends and key financial model inputs based on marketing and digital product release activities
7. Maintain close linkage to customer service leaders to ensure that we take important learnings from customer feedback and put it into action
* Deep experience working in direct-to-consumer (B2C) media companies with digital content. Familiarity with both subscription- and advertising-based business models would be ideal.
* Deep understanding of, and strong success in, a business focused on the implementation of consumer acquisition and/or retention marketing tactics and plans.
* Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns and advanced, innovative digital strategies
* Experience managing a CRM and data system to enhance a subscription and advertising business and more effectively communicate with and engage consumers.
* Proven leadership of a multifunctional marketing and data organization, responsible for driving significant revenue impact.
* Must have the legal right to work in the United States.
New York City, New York, NYC, NY
About Discovery Golf
Discovery Golf is a new global venture from Discovery that will bring coverage from the best professional golf events to fans around the world. Discovery Golf is creating a new, innovative digital platform to deliver live content and special features that will change the way golf coverage is enjoyed.