Project Manager - Off Air
Discovery Communications
Silver Spring, MDThis was removed by the employer on 10/15/2018 4:32:00 PM PST
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Full Time Job
Manage consumer marketing projects and campaigns for the Travel Channel network, with overall goal of increasing ratings and awareness, generating revenue and reinforcing the brand. Maintain and grow internal and external relationships that foster brand-building opportunities for key franchise series/programs. Integrate research and strategy planning information into marketing plans and execution.
Responsibilities
1. With oversight with VP manage aspects of consumer advertising creative and promotional development for Travel Channel to build audience viewership and reinforce core brand attributes.
2. Contribute to off-air campaigns, on-air campaigns and experiential priorities to grow network awareness, support business plan goals and ratings and revenue goals, working closely with VP of Marketing.
3. Identify and champion strategic cross-department (such as: communications, international, domestic distribution, ad sales) and cross-business unit (Including: on-line, retail, publishing, licensing, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
4. Devise and implement marketing strategies (incorporating relevant program production/program development insights) and development timelines, working closely with on-air production counterpart and media strategy/promotion group, supervisor and senior management.
5. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
Requirements
* At least 3-5 years experience in marketing/advertising position
* Proven project management and brand marketing knowledge
* A keen strategic leaning but also possess creative instincts
* Ability to multi-task while prioritizing workloads
* Self-starter but collaborates well in a team environment
* Attention to detail
* Excellent written and verbal communication skills
* Must have the legal right to work in the United States
Silver Spring, Maryland, MD