Product Manager- Digital Analytics
Discovery Communications
Knoxville, TNThis was removed by the employer on 6/12/2020 11:31:00 AM PST
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Full Time Job
The Role
The Product Manager - Digital Analytics supports Discovery, Inc.’s management, understanding and use of digital behavioral and audience data. This individual will be responsible for our global digital analytics and digital audience solutions across all Discovery brands worldwide (Discovery, Food Network, HGTV, Animal Planet, TLC, Eurosport, DPlay, GOLFTV, Golf Digest, etc.). This person will work with Product, Analytics Implementation, Ad Sales and Marketing team(s) to realize actionable behavioral and audience insights across all Discovery’s digital properties and assets.
Responsibilities
1. Write and maintain Business Requirements Documents (BRDs); build complete story for a given ask, what the goal is; why it is needed; what are the success requirements and what is the business impact
2. Coordinate with Operations and Tech teams throughout development to answer questions and ensure requirements are met.
3. Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch.
4. Stay up to date on the current marketing technology landscape; make recommendations on how our stack can be improved via new and/or different vendors.
5. Support Analytics implementation across all Discovery digital properties through QA and documentation support.
6. Coordinate user-enablement support and training, as necessary.
Requirements
* Bachelor’s degree in Business, Analytics, or a related discipline; or an equivalent combination of demonstrated skills and experience.
* Possess a minimum of 3-5 years of professional experience, within the Digital/Web Analytics field.
* Expertise in requirements gathering; developing Business Requirements Documents (BRDs) and identifying use cases
* Excellent written communication and oral presentation skills.
* Familiar with digital media industry topics including audience measurement, marketing, and advertising
* Familiar with Adobe Experience Cloud (full stack) with focus on Analytics and DMP functionality and capabilities.
* Proficiency with project management platforms including JIRA, Confluence, & Slack.
* Be highly self-motivated, focused and capable of working both autonomously and with a team.
* Must have the legal right to work in the United States
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