Paid Social Specialist
Discovery Communications
London, UKThis was removed by the employer on 4/30/2019 10:30:00 AM PST
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Full Time Job
Eurosport is excited to be recruiting for a Paid Social Specialist, working primarily to grow the Eurosport Player, our over-the-top (OTT) platform that gives customers access to linear and non-linear sports content such as Tennis Majors, Tour de France, Bundesliga, and the Olympics!
The Paid Social Specialist will lead the strategy and development of the channel on a Pan-European basis, maximising customer growth at cost-effective levels. Reporting to the Senior Biddable Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other paid departments as well as MarTech, Owned, Trading and the wider Marketing team/business org.
Responsibilities
• Own the strategy and performance of the paid Social channel through end-to-end management of strategy, execution, optimisation and insight generation
• Lead Social planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
• Work closely with the central planning teams to recommend effective growth strategies and budget
• Effectively collaborate with other teams and internal stakeholders e.g. align with organic social team on content calendar
• Manage ad copy and creative approval processes across multiple geographies, liaising with relevant internal stakeholders and 3rd parties
• Lead Social innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech and audiences to drive our Social offering forward utilising a clear test-and-learn agenda
• Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency
Requirements
• At least two years of experience with a track record of delivering success in a similar role
• Solid understanding of Social landscape
• Experience using Facebook & Twitter ad platforms is essential; experience of leveraging other social platforms such as
• Snapchat is highly desirable
• Highly numerate and comfortable using excel to both run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis
• Strong appreciation of the marketing funnel, and the relationship with specific tactics
• A problem solver at heart, interested in working in a fast-paced environment, with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organisation and prioritisation skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Clear communicator who is able to translate strategy into action
• Fluency in English is essential; additional languages are a plus