Manager- Paid Search
Discovery Communications
New York, NYThis was removed by the employer on 12/12/2019 8:31:00 AM PST
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Full Time Job
The Role
This role is within the Global Direct-to-Consumer (DTC) pod within the larger Media Strategy & Analytics Team, which focuses specifically on driving paid subscriptions to Discovery’s Digital Platforms (Eurosport, GOLFTV, MotorTrend, Dplay, and Food Network Kitchen). The Paid Search Manager will lead paid search campaigns across digital buying platforms such as Google, Bing, and Apple Search.
Responsibilities
1. Oversee the paid search team which will development and execute global paid search campaigns with a variety of goals (subscriber acquisition, registrations, installs, etc.).
2. Lead paid search planning and media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
3. Keep abreast of market trends and developments, also liaising with Google & Bing partners - identifying new betas and tech to drive our search offering forward
4. Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
5. Develop and manage search strategists to ensure best practices are followed and there is flawless execution on campaigns.
6. Optimize campaigns with the goal of generating efficient conversions (cost per acquisition)
7. Manage conversion tracking and ensure all campaigns are properly tracking conversion.
8. Develop plans and actively apply learnings to create best-in-class executions.
9. Serve as the SEM expert, platform partner, and trend-spotter.
10. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
Requirements
* 5 years of hands-on SEM experience, media agency experience strongly preferred.
* Deep understanding of paid search, with experience using external bid management tools (Search Ads 360, Marin or Kenshoo)
* Experience with Direct Response campaigns is required with experience with attribution and conversion tracking.
* Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
* A problem solver at heart, interested in working in a fast-paced environment
* with excellent troubleshooting and QA skills - strong attention to detail essential
* Proven project management, self-organization and prioritization skills - ability to multi-task with effective resolution management in a fast-paced, growing environment
* Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
* Analytical with a comfort in dealing with numbers and reporting
* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
* Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social and programmatic).
* Proficient in Microsoft Office systems, specifically in Excel.
* Must have the legal right to work in the US.
New York City, New York, NYC, NY