Manager - Media Buying
Discovery Communications
New York, NYThis was removed by the employer on 10/10/2018 3:31:00 PM PST
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Full Time Job
Our Team
The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all paid & owned media vehicles with the goal of driving multiplatform viewership of Discovery Inc’s 16 networks (Discovery, TLC, HGTV, Food Network, etc.).
The Role
This role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition pod. S/he will be focused on managing and advancing the buying of paid TV, Radio, Print, and OOH with the goal of efficiently acquiring consumers who will watch the various Discovery networks on all devices. Responsibilities will include working closely with the Acquisition Strategy team to develop and execute campaigns with a focus on advancing the ad tech infrastructure for each media vehicle.
Responsibilities
1. Work with and coach Strategist on developing and execute buys across TV, print, radio, and OOH – including trade campaigns and the management of affiliate assets.
2. Work with Acquisition Strategy team to gain an understanding of campaign specific strategy to ensure all buys are aligned with and maximize campaign goals.
3. Find ways to further maximize media vehicles through advanced buying models - addressable, optimized, and programmatic.
4. Advance the ad tech buying infrastructure around TV, Radio, Print, and OOH to further automate buys, with the goal of increasing their ability to be optimized and/or addressable.
5. Help maintain key planning and benchmark documents, assist will campaign billing and budget management, and gather launch confirmation details.
6. Track, measure, and analyze performance of campaigns.
7. Review plans and actively apply learnings to create best-in-class executions
8. Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
Requirements
* Minimum 2-3 year of media buying experience.
* Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
* Polished with excellent interpersonal and communication skills.
* Strong verbal and written communication skills.
* Analytical with a comfort in dealing with numbers and reporting.
* Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
* Understanding of TV Everywhere and the Television ecosystem is a plus.
* Experience with Direct Response is a plus.
* Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team.
* Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
* Proficient in Microsoft Office systems, specifically in Excel and PowerPoint.
* College degree required.
* Must have the legal right to work in the United States.
New York City, New York, NYC, NY