Director, Professional Development
Discovery Communications
Silver Spring, MDThis was removed by the employer on 3/19/2018 7:30:00 AM PST
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Full Time Job
Our Team
Discovery is the number-one nonfiction media company, with a reach that encompasses television as well as digital media, retail products and online educational services. Our goal of helping people to explore their world and satisfy their curiosity depends on maintaining a creative and entrepreneurial environment where individual expression, achievement and recognition go hand-in-hand with our business objectives and performance.
Discovery Education is the global leader in standards-based digital content for K-12 classrooms, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, assessment tools, and the largest professional learning community of its kind. Discovery Education customers with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that accelerate academic achievement. Discovery Education's services are available not only in half of all U.S. schools, but in half of all U.K. primary schools, numerous institutes of higher learning, and in 50 countries around the world.
The Role
Discovery Education builds strategic partnerships with school districts to transform teaching and learning through the implementation of engaging standards-based K-12 digital curriculum, delivery of intensive professional development, and engagement within the global community. The Customer Experience team plays a critical role in achieving our goals of providing the best customer experience in education and demonstrating the educational impact needed to retain and grow our district partnerships.
The Director of Professional Development is responsible for the leading the regional strategic management and growth of the paid professional development deliveries for the associated region. The Director of Professional Development is responsible for working with senior school district staff to ensure all aspects of paid professional development exceed customer expectations by flawlessly planning, delivering, and merchandising all purchased professional development within Discovery Education. Additionally, the Director of Professional Development is responsible for contributing to the leadership, management, training, and logistical details associated with growing the professional development business within Discovery Education in conjunction with our digital services as well as an independent line of business.
The Director of Professional Development will ensure the successful execution of models of professional development that truly make an impact in K-12 districts’ teaching and learning, while further embedding Discovery Education digital services in instruction.
The Director of Professional Development will act as an internal and external expert and thought leader related to research and pedagogical grounding of our professional development methodologies as well as the impact we are making in education.
Responsibilities
Post-sale Professional Development Cycle
1. Provide leadership to the regional PD team that executes on paid professional development to lead the growth and development of administrators and educators in pursuit of DE’s goal of digital transformation in teaching and learning
2. Ensure a quality and consistent level of communication is maintained with each account
3. Lead by example and continually monitor measures of success and feedback mechanisms to ensure DE is meeting the expectations of district educators and fostering strong relationships
4. Lead 4-8 accounts to ensure deep and relevant engagement with the strategic customers in the region
5. Demonstrate program impact to secure renewals and growth in scope of both professional development contracts and digital services in subsequent years
6. Maintain and share Discovery Education’s strategic vision, goals and impact stories with customers
7. Work collaboratively and communicate often with key members of the Customer Success Team and regional Partnership and Account Services Teams to understand the full customer experience to know how the PD seamlessly integrates into the customer experience with Discovery Education
Management of Current Professional Development Offerings
8. Constantly evaluate and report upon our customer and specialist feedback to improve the content and/or delivery of our current professional development portfolio of programs
9. Work with regional Partnership Teams to forecast and manage the pipeline of programs
10. Work to ensure PD is being scheduled consistently and customers are not lagging in their deliveries or plans for successful professional learning experiences
11. Work with the VP, Professional Development to manage departmental budgets
12. Conduct regular regional strategic data reviews, including KPIs, surveys, usage, and other business metrics, message this back to the regional Partnership and Customer Success Teams
13. Identification and analysis of regional trends
Development of New Professional Development Offerings
14. Assess feedback and trends in the market against our offerings and delivery mediums to ensure we are leading the introduction of research-driven, transformative professional development
15. Work closely with the VP, Professional Development and the Content Team to provide market and customer feedback that leads to the development of new programs and supporting operational and commercial plans
16. Stay abreast of innovation in learning methodologies, research-based best practices and adult learning theory
17. Maintain a current and deep level of knowledge of industry trends and curriculum topics and challenges
18. Stay alert to opportunities for customers to feel a sense of customization and personalization that are internally scalable and efficient
Merchandising and Marketing
19. Ensure artifacts, evidence, qualitative, and quantitative data are collected from each account to provide quality feedback to the customer to foster the success of the digital learning journey
20. Use this feedback to merchanise the success of the professional development journey to other customers within the region and nationally
21. Ensure all aspects of the professional development delivery are on brand and represent the power and value of being a Discovery Education customer as well as stay true to the customer’s goals
22. Execute upon and use the storytelling marketing strategy and toolkit (with artifacts and metrics) for the purposes of merchandising, selling and upselling
Improve Efficiency and Scalability
23. Effectively and correctly use the operational elements of the Professional Development delivery, including systems, tools, communication and management reporting
24. Work across the region to maximize the use and usability of Salesforce as a CRM
25. Work closely with the Customer Success team to monitor usage related to PD deliveries to ensure customer goals are being achieved and the services are deeply embedded into quality instructional practice
26. Reflect upon PD delivery practices to look for ways to increase customer success and increase effectiveness and efficiencies of our deliveries
General
27. Maintain an understanding of industry trends, current events, anything that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations
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