Director, Digital Revenue & Sales Strategy
Discovery Communications
Chicago, NYThis was removed by the employer on 7/8/2021 5:32:00 AM PST
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Full Time Job
Position Overview:
As a team member within Discovery Digital Media's Planning and Operations team, the Director, Digital Revenue & Yield will oversee the day to day functions of pricing, inventory management, and revenue delivery across the entire portfolio of Digital properties. Reporting to the VP of Digital Revenue & Sales Strategy, t he Director will be responsible for developing the strategies and processes to maximize revenue and yield, acting in a leadership role to ensure successful execution of pricing and inventory standards. In this position, the Director will also need to interact regularly with a cross-functional team of internal stakeholders, including the Ad Sales, Ad Operations and Ad Sales Marketing. The ideal candidate will have a background in digital media sales planning/marketing, a strong understanding of the digital video/OTT landscape, and a passion for world of television/streaming.
Responsibilities:
• Oversight of rate-card development and pricing strategy across Digital Sales portfolio. Set pricing guidelines by marketplace (Upfront/Scatter), communicating changes in market pricing to sales leads and the planning team.
• Manage revenue/inventory forecasting and delivery across the portfolio of networks and digital platforms.
• Oversee approval process of all outbound media plans for pricing/inventory integrity; provide pricing/packaging guidance to sales planning team to drive highest yield and revenue opportunity.
• Liaise with a convergent sales team, marketing, and product & tech to set best practices in media planning and campaign delivery, identifying revenue opportunity throughout pre/post sales phases.
• Primary point of contact for sales and marketing leads throughout planning process, providing direction, and communicating opportunity and sell-out risks.
Requirements:
• 7 years' experience in digital advertising with a strong background in media planning, sales operations, or marketing solutions
• Knowledge of RFP process and deal life-cycle
• Knowledge of digital advertising platforms and products
• Strong analytical, communication and time management skills
• Ability to understand and interpret trends and react with strategic/tactical changes
• Knowledge of MS office (specifically Excel), experience with order management systems and ad-server reporting a plus (Operative, Freewheel)
• Able to make actionable and informed decisions, effective communicator
• Ability to work under tight deadlines in a dynamic environment
• Ability to lead and work with a diverse team
• Must have the legal right to work in the United States