Brand Research Manager
Discovery Communications
Knoxville, TNThis was removed by the employer on 1/2/2019 7:31:00 AM PST
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Full Time Job
Our Team
The embedded Brand Research Team is responsible for providing data and insights to senior brand management to understand our viewing audience. Our team reports directly into the President of Home Category (HGTV, DIY, and GAC) and supports programming, scheduling, marketing, development, and PR. Working hand in hand with our brand partners we utilize primary and secondary research to provide custom insights that develop and modify strategy to effect revenue and ratings.
The Role
The Brand Research Manager is responsible for being the voice of the viewer for programming, scheduling, marketing, development, and PR. This position will create custom research analyses that drive a deep understanding of specific viewer behavior for HGTV, DIY Network, and GAC. Working collaboratively with Brand partners, this position will constantly have a pulse on how to build viewing audiences to drive ratings and revenue.
Responsibilities
1. Work together with brand team to build custom analyses addressing ways to most effectively reach and grow network viewing audiences
2. Transform data into actionable insights for our Brand partners assuring that research is put to use.
3. Communicate data and insights in meetings, strategy sessions, emails, and presentations
4. Monitor brand specific viewing trends in order to be proactive in adjusting strategy on reaching viewers
5. Manage custom research studies for show testing, promotion testing, brand monitoring, conversion analyses, etc.
6. Ensure that research reporting is consistent, clear, accurate, relevant, and insightful
7. Have an in-depth knowledge and understanding of the media industry including competitive landscape, and trends to gain an appreciation of where Discovery, Inc. fits within the industry
8. Continue to develop best research practices for media metrics, market research, and analyses
Requirements
* Bachelor’s or Master’s degree in Communications, Research or a related discipline; or an equivalent combination of demonstrated skills and experience
* 2-5 years professional experience
* Experienced with television audience measurement including consumer demographics and behavior
* Knowledge of cable television, broadcasting, syndication, new media, advertising and entertainment industry
* Proven ability to analyze and interpret quantitative and qualitative research in a fast-paced environment
* Attention to detail, accuracy, and strong organizational skills
* Strong organizational skills with ability to act independently and responsibly
* Capacity to juggle multiple tasks
* Excellent written and verbal communication skills
* Ability to work independently as well as in cross-functional groups
* Employees will also perform other duties and responsibilities as assigned
* Must have the legal right to work in the United States
Knoxville, Tennessee, KX, TN