EntertainmentCareers.Net
Digital / Email Marketing Rep
Confidential
Los Angeles, CA
Uh oh, this posting was removed on 4/30/2018 9:06:00 AM PST
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• Manage the global email marketing program to drive traffic, sales and customer retention for clients' websites
• Analyze customer database to find engagement and revenue opportunities through content, segmentation, activation/reactivation, and testing
• Develop and execute email testing plan - including creative/content, landing page, day-of-week and time-of-day tests
• Coordinate with creative, product management, merchandising, social, to produce and launch email marketing campaigns
• Monitor effectiveness of email marketing campaigns
• Create blogs using content, social strategies, and SEO Keywords to help drive traffic to sites
• Reach target audience by utilizing a range of digital marketing tools, and activation of powerful digital advertising campaigns, including search, social and display advertising
• Increase brand awareness and drive targeted web traffic through website optimization, content marketing, SEO, influencer programs, brand partnerships
Qualifications:
• Bachelor's degree in Marketing or Digital field
• Preferred relevant experience in CRM or email marketing
• Highly analytical and proficient in Microsoft Excel and web analytics tools (Google Analytics).
• Hands-on expertise or willingness to learn MAIL CHIMP and/or Omnisend (or similar ESP) including HTML content build, dynamic content, segmentation, testing and automation.
• Knowledge of basic HTML
• Knack for creativity and storytelling
• Must have a positive attitude, able to work well both with others and independently. Excellent written and verbal communication skills and attention to detail
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Search for Digital / Email Marketing Rep jobs in Los Angeles-CA
• Manage the global email marketing program to drive traffic, sales and customer retention for clients' websites
• Analyze customer database to find engagement and revenue opportunities through content, segmentation, activation/reactivation, and testing
• Develop and execute email testing plan - including creative/content, landing page, day-of-week and time-of-day tests
• Coordinate with creative, product management, merchandising, social, to produce and launch email marketing campaigns
• Monitor effectiveness of email marketing campaigns
• Create blogs using content, social strategies, and SEO Keywords to help drive traffic to sites
• Reach target audience by utilizing a range of digital marketing tools, and activation of powerful digital advertising campaigns, including search, social and display advertising
• Increase brand awareness and drive targeted web traffic through website optimization, content marketing, SEO, influencer programs, brand partnerships
Qualifications:
• Bachelor's degree in Marketing or Digital field
• Preferred relevant experience in CRM or email marketing
• Highly analytical and proficient in Microsoft Excel and web analytics tools (Google Analytics).
• Hands-on expertise or willingness to learn MAIL CHIMP and/or Omnisend (or similar ESP) including HTML content build, dynamic content, segmentation, testing and automation.
• Knowledge of basic HTML
• Knack for creativity and storytelling
• Must have a positive attitude, able to work well both with others and independently. Excellent written and verbal communication skills and attention to detail
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