EntertainmentCareers.Net
Head of Content & Channels
Confidential Via Staffing Firm
Dublin, DN
Uh oh, this posting was removed on 7/29/2019 1:06:00 PM PST
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A unique opportunity to lead content strategy and development for an important & successful multiplatform B2C business.
Based: Ireland (or London with frequent travel)
The Client Our client is a FTSE 100 company and one of the leading social sports and gaming brands in the UK and Ireland. A highly profitable and successful business, their operations cover the UK, Ireland and now expanding internationally too.
Their social media presence is world class reaching new audiences to bring their brand story to the masses. They create live shows and other appealing content on social, TV shows, radio shows, podcast segments and other platforms.
They are now taking their content to the next level by creating a new position of Head of Content and Channels. Their ambition is to become the no.1 content destination for all sports and gaming-related content in the UK&I.
The Role The Head of Content & Channels will oversee all content & editorial initiatives, for both internal and external, channels. These will be distributed across multiple platforms and formats to drive reach and engagement supporting the business acquisition and retention metrics.
The role is central to defining the brand story on a daily basis and keeping the brand firmly at the forefront of popular culture. Ultimately the successful candidate will help drive brand engagement metrics and increase customer numbers and therefore revenue.
Overseeing a team of creatives, a highly creative individual is required with a track record of content development and production, who can devise quality material to engage their target audience.
Responsibilities
include
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand. Continuous evolvement of strategy is a must.
- Drive reach and engagement of the client's brand and products delivering revenue through the development and distribution of relevant, interesting and cut through content.
- Creating external partnerships with other content platforms for co-productions and collaborations to reach new and broader audiences.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
- Working across the group to leverage the content strength to bring new formats and new content to audiences.
- Integration of content activities within traditional marketing campaigns.
- Leveraging market data to develop and leverage relevant and optimal channels to reach the target audience. A full job description is available for suitably qualified candidates.
The Person This individual will champion all things related to content, distribution, channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. They will think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.
Coming from a broadcast background with a reputation for creating attention-grabbing content that has the zeitgeist firmly at its core and a portfolio that spans TV, Digital, Social. This person will have expertise in both inhouse creative development and co-productions and partnerships.
Experience and Competencies Required
- A strong creative track record and the ability to demonstrate innovative and effective programming
- Digital media production background highly desirable, Journalism, Public Relations or related communications field.
- Significant experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
- Experience of creating compelling messages for different target demographics.
- You need to have expertise in brand building and express strong well-articulated opinions on the company brand and opportunities to leverage it in content generation
- Excellent planning and organizational skills are essential for this role, the successful candidate must have the capacity to work under pressure, to tight deadlines and within budget
- Should be a proactive self-starter who self-motivates to constantly challenge the status quo, identifies opportunities and champions them regularly
- Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
- HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.
- Strong communication and collaboration skills are required, you'll need to pull together all the strands of creative and practical talent involved in a project to create a team
- A passion and excellent knowledge of sport - in particular soccer.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Animation/Graphic Design/Visual FX Category
Browse the Content Creator Category
Browse the Marketing Category
Browse the Social Media Category
Browse the Sports Category
Browse the Writing Category
Search for Head of Content & Channels jobs in Dublin-DN
A unique opportunity to lead content strategy and development for an important & successful multiplatform B2C business.
Based: Ireland (or London with frequent travel)
The Client Our client is a FTSE 100 company and one of the leading social sports and gaming brands in the UK and Ireland. A highly profitable and successful business, their operations cover the UK, Ireland and now expanding internationally too.
Their social media presence is world class reaching new audiences to bring their brand story to the masses. They create live shows and other appealing content on social, TV shows, radio shows, podcast segments and other platforms.
They are now taking their content to the next level by creating a new position of Head of Content and Channels. Their ambition is to become the no.1 content destination for all sports and gaming-related content in the UK&I.
The Role The Head of Content & Channels will oversee all content & editorial initiatives, for both internal and external, channels. These will be distributed across multiple platforms and formats to drive reach and engagement supporting the business acquisition and retention metrics.
The role is central to defining the brand story on a daily basis and keeping the brand firmly at the forefront of popular culture. Ultimately the successful candidate will help drive brand engagement metrics and increase customer numbers and therefore revenue.
Overseeing a team of creatives, a highly creative individual is required with a track record of content development and production, who can devise quality material to engage their target audience.
Responsibilities
include
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand. Continuous evolvement of strategy is a must.
- Drive reach and engagement of the client's brand and products delivering revenue through the development and distribution of relevant, interesting and cut through content.
- Creating external partnerships with other content platforms for co-productions and collaborations to reach new and broader audiences.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
- Working across the group to leverage the content strength to bring new formats and new content to audiences.
- Integration of content activities within traditional marketing campaigns.
- Leveraging market data to develop and leverage relevant and optimal channels to reach the target audience. A full job description is available for suitably qualified candidates.
The Person This individual will champion all things related to content, distribution, channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. They will think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.
Coming from a broadcast background with a reputation for creating attention-grabbing content that has the zeitgeist firmly at its core and a portfolio that spans TV, Digital, Social. This person will have expertise in both inhouse creative development and co-productions and partnerships.
Experience and Competencies Required
- A strong creative track record and the ability to demonstrate innovative and effective programming
- Digital media production background highly desirable, Journalism, Public Relations or related communications field.
- Significant experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
- Experience of creating compelling messages for different target demographics.
- You need to have expertise in brand building and express strong well-articulated opinions on the company brand and opportunities to leverage it in content generation
- Excellent planning and organizational skills are essential for this role, the successful candidate must have the capacity to work under pressure, to tight deadlines and within budget
- Should be a proactive self-starter who self-motivates to constantly challenge the status quo, identifies opportunities and champions them regularly
- Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
- HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.
- Strong communication and collaboration skills are required, you'll need to pull together all the strands of creative and practical talent involved in a project to create a team
- A passion and excellent knowledge of sport - in particular soccer.
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