Digital Marketing Manager / Seo Specialist
Confidential Via Staffing Firm
Los Angeles, CAThis was removed by the employer on 8/7/2018 3:35:00 PM PST
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Full Time Job
DIGITAL MARKETING MANAGER/SEO SPECIALIST, Downtown Los Angeles, CA
Seeking an exceptional executive who is innovative, forward thinking, highly resourceful, motivated, and passionately committed to their trade. A driven self-starter with top notch organizational skills, pays strong attention to detail and who thrives in a fast-paced entrepreneurial environment. Must be articulate, enthusiastic and an ambitious data-driven Digital Marketing Manager/SEO specialist; responsible for identifying and spearheading growth initiatives. From data, strategy, to implementation, you will work cross-functionally in order to execute creative solutions and increase performance. You will be responsible for handling business and confidential situations in a discreet and professional manner.
RESPONSIBILITIES
• Develop and manage a global content strategy that drives brand awareness, website traffic, lead-generation efforts, and new customer acquisition.
• CRM Management: Ongoing marketing and communication with current email subscribers and customers, community and influencers.
• Responsible for identifying trends and insights, and then creating new marketing growth strategies to maintain company as leader in the industry.
• Collaborate with creative lead to create relevant and appropriate content in response to metric driven insights, for each medium (Email, Instagram, Twitter, Facebook, Snapchat, etc).
• Create CRM Direct Email campaigns (Personalized Marketing Communication) with the current database of customers and monitor and analyze results through E-commerce Revenue generation, delivery rate, open rates, click through rates and opt-out rates.
• Manage/Execute and Analyze campaigns: Test (A/B split test), analyze and optimize landing pages to drive traffic, maximize our search engine rank and improve conversion rates.
• Analyze data collected to provide valuable insight on trends and to optimize any spending that is part of the annual marketing budget. Determine program to assess digital campaign performance and effectiveness.
QUALIFICATIONS
• Extensive experience in all aspects of developing and maintaining marketing strategies.
• Strong understanding of customer and market dynamics and requirements. Thorough understanding of how customers in small to medium business markets require; search, compare and consume technology services.
• Experienced in identifying key metrics within our market and translating them into actionable marketing tactics and strategies.
• Extensive experience in endorsing products, customer and market research.
• Highly skilled in project management: define work plans, manage project teams, and manage company budget
• Strong organizational, presentation, and customer service skills. Ability to multi-task and adapt to changes quickly.
• Self-motivated with the ability to work in a fast-moving environment.
• Minimum of 5 years of brand and digital marketing experience
• MBA preferred.
PERKS AND BENEFITS:
• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
• Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment
• Snacks, lunches, retreats, and much more!