Associate Editor, Homepage / Programming CNN Underscored
CNN
New York, GAThis was removed by the employer on 11/7/2022 1:04:00 PM PST
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Full Time Job
Location: New York, New York, United States of America
Company Overview
Every great story has a new beginning. We're excited to announce that Discovery and WarnerMedia have combined to become Warner Bros. Discovery. WBD is a premier global media and entertainment company offering audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We're home to the world's best storytellers, creating world-class products for consumers. From brilliant creatives to technology trailblazers and beyond, join us as we step into the next chapter.
The Job
The Associate Editor will package and promote content for CNN Digital's reviews and recommendations site, CNN Underscored. The day to day involves building and programming content across all internal channels for CNN Underscored.
In this role, the Associate Editor will program CNN Underscored content on CNN's homepage and app, run the CNN Underscored homepage and special landing pages, test headlines and photos for article promotion, and work closely with the editors to grow our audience, brand identity and reach across multiple platforms.
The Associate Editor, Programming will analyze audience data and work closely with the Underscored Deputy Editor and Section Editors to make content promotion and programming decisions throughout CNN's O&O channels, including CNN.com on desktop and mobile web and the CNN app.
The ideal candidate has experience packaging and/or programming content for a digital media publication, sharp analytical skills, and experience writing, editing and testing headlines, decks and photos for article promotion. Knowledge of the commerce and affiliate space is a plus.
The Associate Editor, Programming will help the Underscored Editors determine the best strategies for optimizing distribution across CNN channels with the goal of increasing traffic, conversions and revenue. They will also contribute ideas to the editorial team that will lead to new approaches to promotion and/or coverage.
The Daily
• Program Underscored content on the CNN desktop and mobile homepage and app, and the Underscored landing page, including A/B headline and image testing
• Use existing data to create benchmarks and strategies for measuring success
• Experiment regularly to boost traffic and conversion rates
• Coordinate with the CNN Underscored Newsletter Editor to share insights on optimized headlines and other relevant data related to content promotion and audience trends
The Essentials
• College Degree preferred
• Must have 1-3 years' experience programming and/or writing content, plus data analytics experience, for a major publisher
• Strong sense of latest digital commerce trends
• Flawless grammar & spelling
• Must have sharp analytical skills
• Strong creative and writing skills are a plus
• Must be detail-oriented, organized and have strong communication skills
• Position reports to CNN Underscored Senior Editor
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.