Media Planning Associate
CNBC
Englewood Cliffs, NJThis was removed by the employer on 9/18/2018 3:40:00 PM PST
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Full Time Job
Responsibilities
CNBC's Marketing Department is hiring for a Media Planning Associate to join our nimble team of marketing, media, & production experts.
Job responsibilities of the Associate could include, but are not limited to:
• Work closely with Promo Media Manager & Director to execute media plans and identify new marketing opportunities within Owned media inventory
• Manage the production, screening and scheduling process for on-air promotional snipes & bugs for CNBC Prime and Business Day.
• Responsible for managing, scheduling and trafficking all on-air promotional inventory for CNBC World, our international feed
• Responsible for assigning unique ''house number'' codes as new promo spots become available as well as coding them in to multiple scheduling systems (e.g. Sintec, Webscheduler, & TIVO)
• Communicate upcoming creative needs with broader marketing team to ensure strategic promo assets are produced in time to deliver on media planning goals
• Handle schedule and format changes in a timely manner while working with Operations teams to ensure log is executed seamlessly
• Interpret post-reporting data and research to determine best media practices
• Schedule the primary CNBC log as needed, including execution of sponsored and pop-up graphic elements
• Communicate estimated promo delivery information to the Media Operation Center as needed
• Work closely with employees of all levels in multiple departments (Creative Services, Graphics, Network Operations Center, Commercial Operations, Production) to ensure media goals are met and creative assets are delivered as needed
• Identify and monitor competitive intelligence and TV/On Demand/OTT industry trends
• Responsibilities may cross multiple CNBC platforms or media
Qualifications/Requirements
-Bachelor's degree or comparable professional experience
-Previous marketing experience
-1 years Media Planning and/or Scheduling experience
-Strong communication skills essential - both written and verbal
-Team player with creative ideas and great attention-to-detail
-Must possess the ability to prioritize and organize with little supervision
-Proven ability to maintain cool under pressure in deadline-driven and breaking news environment
-Knowledge of Microsoft Office Software