Multicultural Public Relations Coordinator

This is a Full Time Job

Responsibilities

Multicultural Community Outreach
• Manage the planning, preparation and execution of the White Sox presence and activation at community events for Latino, African American, AAPI community programs, among other multicultural community programs.
• Provide on-site staffing at multicultural community events, as needed.
• Cultivate, manage and strengthen key relationships with cultural community partners.
• Coordinate the year-round calendar of multicultural events.
• Assist in the preparation and execution of partner agreements with community organizations and events.
• Provide regular updates on the status of multicultural partnerships and activations as well as event recaps and end-of-year summaries.

Multicultural Media Relations/Public Relations
• Proactively pitch and secure earned media coverage related to White Sox multicultural initiatives in the ballpark and in the communities.
• Develop culturally focused storylines to elevate across White Sox channels, including earned media, social media and broadcasts.
• Support execution of MLB multicultural announcement initiatives through tailored communications, coordinating assets internally, etc.
• Assist team with the content needs of Los White Sox digital platforms, including idea generation and content planning.
• Identify influencers to develop authentic, culturally relevant content for in-park and neighborhood activations.

Skills
• 2-3 years of experience in the communications field (public relations, multicultural communications, or digital communications, or related field)
• Fluent in Spanish
• Demonstrated experience in special event planning, logistical coordination, and on-site event management
• Creative, culturally sensitive, and innovative mindset to develop engaging content and programming for diverse audiences
• Familiarity with Microsoft Office programs and basic social media management tools (e.g., Sprout Social or native platform analytics)
• In-depth knowledge of local cultural community organizations and networks
• Excellent writing, editing and communication skills
• Superior organizational skills
• Ability to network and maintain positive relationships with various community networks
• Willingness and flexibility to work long hours, during the summer including weekends and evenings
• Passion for White Sox baseball history and culture, and multicultural community empowerment