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Marketing Communications Manager
Broadway Across America
New York, NY
Uh oh, this posting was removed on 8/12/2019 1:06:00 PM PST
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Summary
Broadway Across America is looking for a Marketing Communications Manager to join their team. The Marketing Communications Manager supports the Marketing and Ticketing Departments in the design, development and execution of CRM programs aimed at ensuring full understanding of patrons' needs and requirements. As expert in understanding the patrons, the Marketing Communication Manager uses available techniques to optimize communication and engagement of patrons.
Applicants should excel in multi-tasking and organization. Candidates must be a good communicator and detail-oriented. For the right candidate, this position has growth potential within the company.
Essential Duties and Responsibilities
• Participate in Marketing's season marketing plans (i.e., strategy formulation, marketing initiatives, financial budget, execution plans)
• Manage national timeline & email schedule across all BAA markets
• Prepare a detailed Implementation Plan (for each CRM Campaign), complete with its own set of objectives (expressed in terms of volumes, revenues, or market share or target market reached), bases for recommendation, scope and coverage, mechanics and details of implementation/execution, communication of the program to its target market, detailed timetables, logistics and spending schedules, and total budgets
• Evaluating single show assets & materials - strengths and weaknesses - and creating a content wish list in helping promote the show in online/print materials for single ticket buyers and subscribers.
• Collaborate with the Marketing, Ticketing, and Service Center teams in crafting single show & season customer journeys within the CRM Platform.
• Within one year, establish best practices, techniques, guidelines, and benchmarks to measure optimial single show & season campaign performances.
• Work in tandem with the Senior Director of Digital & Creative and the Design Team in creating mobile-first email templates for BAA markets to utilize within their single show & season planning.
• Research, conduct, implement, and report on ongoing email experiments within the BAA markets (A/B testing, Abandon Cart emails, etc.) while monitoring effectiveness
• Create, develop, and execute monthly national newsletter & sponsored national newsletters (Broadway Across America Travel) to national list.
• Working closely with the BAA Service Center in creating customer-service communication correspondence to enhance the BAA experience
• Spearhead the creation & development of materials and assets for Broadway Balances America
• Provides measures on monitoring effectiveness of CRM campaigns, provides data requirements.
• Assists with customer data mining and analysis, provides updated customer profile, using tools like Live Analytics, TM Messenger, and TM360.
• Provides insights; identifies process improvement, refines program mechanics, uses customer data to recommend strategies, and triggers that will engage single ticket buyers to multi-show buyers and, in turn, our multi-show buyers into subscribers.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
• Cooperation
o Establishes and maintains effective relations
o Exhibits tact and consideration
o Offers assistance and support to co-workers
o Works cooperatively in group situations
o Works actively to resolve conflicts
• Team Leadership
o Fosters team cooperation
o Defines team roles and responsibilities
o Supports group problem solving
o Ensures progress towards goals
o Acknowledges team accomplishments
• Quality Management
o Looks for ways to improve and promote quality
o Demonstrates accuracy and thoroughness
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
• Superb project management, time-management and multi-tasking skills
• A positive, can-do, results-oriented attitude: can handle fast-paced, high-pressure work environment; demonstrates sound judgment (decision-making); able to work with difficult personalities, operates independently, with limited supervision; takes initiative/is resourceful; problem-solver.
• High level of energy, sense of urgency, creativity, and decisiveness coupled with the ability/willingness to work hard and work well under pressure.
• Strong analytical thinking and detail-orientation
• Strong interpersonal/communication skills, both oral and written; can effectively communicate with different levels in the organization
• Good customer service demeanor
• Strong working knowledge in MS Office applications
• At least two (2) years of related work experience preferably in media, communications, advertising and marketing or non-profit organizations
• Knowledge and love of theater, particularly Broadway, is a plus
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
Salary requirements must be included for consideration.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Broadway Across America is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Broadway Across America recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Broadway Across America may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Advertising Category
Browse the Marketing Category
Browse the Theater/Live Events Category
Search for Marketing Communications Manager jobs in New York-NY
Summary
Broadway Across America is looking for a Marketing Communications Manager to join their team. The Marketing Communications Manager supports the Marketing and Ticketing Departments in the design, development and execution of CRM programs aimed at ensuring full understanding of patrons' needs and requirements. As expert in understanding the patrons, the Marketing Communication Manager uses available techniques to optimize communication and engagement of patrons.
Applicants should excel in multi-tasking and organization. Candidates must be a good communicator and detail-oriented. For the right candidate, this position has growth potential within the company.
Essential Duties and Responsibilities
• Participate in Marketing's season marketing plans (i.e., strategy formulation, marketing initiatives, financial budget, execution plans)
• Manage national timeline & email schedule across all BAA markets
• Prepare a detailed Implementation Plan (for each CRM Campaign), complete with its own set of objectives (expressed in terms of volumes, revenues, or market share or target market reached), bases for recommendation, scope and coverage, mechanics and details of implementation/execution, communication of the program to its target market, detailed timetables, logistics and spending schedules, and total budgets
• Evaluating single show assets & materials - strengths and weaknesses - and creating a content wish list in helping promote the show in online/print materials for single ticket buyers and subscribers.
• Collaborate with the Marketing, Ticketing, and Service Center teams in crafting single show & season customer journeys within the CRM Platform.
• Within one year, establish best practices, techniques, guidelines, and benchmarks to measure optimial single show & season campaign performances.
• Work in tandem with the Senior Director of Digital & Creative and the Design Team in creating mobile-first email templates for BAA markets to utilize within their single show & season planning.
• Research, conduct, implement, and report on ongoing email experiments within the BAA markets (A/B testing, Abandon Cart emails, etc.) while monitoring effectiveness
• Create, develop, and execute monthly national newsletter & sponsored national newsletters (Broadway Across America Travel) to national list.
• Working closely with the BAA Service Center in creating customer-service communication correspondence to enhance the BAA experience
• Spearhead the creation & development of materials and assets for Broadway Balances America
• Provides measures on monitoring effectiveness of CRM campaigns, provides data requirements.
• Assists with customer data mining and analysis, provides updated customer profile, using tools like Live Analytics, TM Messenger, and TM360.
• Provides insights; identifies process improvement, refines program mechanics, uses customer data to recommend strategies, and triggers that will engage single ticket buyers to multi-show buyers and, in turn, our multi-show buyers into subscribers.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
• Cooperation
o Establishes and maintains effective relations
o Exhibits tact and consideration
o Offers assistance and support to co-workers
o Works cooperatively in group situations
o Works actively to resolve conflicts
• Team Leadership
o Fosters team cooperation
o Defines team roles and responsibilities
o Supports group problem solving
o Ensures progress towards goals
o Acknowledges team accomplishments
• Quality Management
o Looks for ways to improve and promote quality
o Demonstrates accuracy and thoroughness
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
• Superb project management, time-management and multi-tasking skills
• A positive, can-do, results-oriented attitude: can handle fast-paced, high-pressure work environment; demonstrates sound judgment (decision-making); able to work with difficult personalities, operates independently, with limited supervision; takes initiative/is resourceful; problem-solver.
• High level of energy, sense of urgency, creativity, and decisiveness coupled with the ability/willingness to work hard and work well under pressure.
• Strong analytical thinking and detail-orientation
• Strong interpersonal/communication skills, both oral and written; can effectively communicate with different levels in the organization
• Good customer service demeanor
• Strong working knowledge in MS Office applications
• At least two (2) years of related work experience preferably in media, communications, advertising and marketing or non-profit organizations
• Knowledge and love of theater, particularly Broadway, is a plus
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
Salary requirements must be included for consideration.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Broadway Across America is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Broadway Across America recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Broadway Across America may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
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