Marketing Associate

This is a Full Time Job

Summary
The Marketing & PR Associate is a vital member of the Broadway Across America Midwest team assisting the Regional Director of Marketing & PR on all initiatives throughout the Broadway In Cincinnati season of shows presented at the Aronoff Center as well as serving as a resource to partner marketing teams in Columbus, Nashville and Pittsburgh. The associate works in conjunction with our national marketing team as well as local presenting and venue partners and assists in the tactical implementation and administration of Midwest advertising.

Duties and Responsibilities
Working with designers to create all electronic, print and digital ads and collateral for all shows and season subscription campaigns, facilitating internal and show approvals for those ads, then trafficking final creative to media and printers
Supporting execution and tracking of media plans for all shows and assists in communication with media reps, vendors, press agents, and venue partners.
Works with Director of Marketing & PR on creation of content, strategy, and targeting on email communications, verifies, schedules and reports on all SMS, mobile app, and email communications.
Managing social media channels for Broadway in Cincinnati including monitoring activity, customer service, and producing social content and promotions as well as providing reporting on performance including ROI of paid campaigns and performance of targeted initiatives.
Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns.
Supporting Marketing & PR Director with press interviews and events, including escorting talent and overseeing interviews
Writing press releases and media advisories
Maintaining press database and identifying new press leads
Managing Opening Night press invitations and RSVPs, attending all opening nights and staffing press table
Assisting with execution of special events and promotions, subscriber events and post-show events
Maintaining press clipping archive and create PR reporting for shows, maintain BiC press resource site
Managing event listings on community arts sites
Works with BAA to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting.
Facilitating Encore program proofing and content
Actualizing marketing budgets and ad settlement delivery for each show and for season campaign
Position may include guest service, basic graphic design, some content writing.

Competencies
To perform the job successfully, an individual should demonstrate the following competencies:

Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Willing to jump in from day one and grow as a Marketing professional

Adaptability
Able to work around unexpected changes of circumstance or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results

Functional Competencies
Proficient in Excel, Word, Power Point, Social Media Management
Strong organizational skills
Attention to detail, Proof-reading, copy-editing skills
Multitask and time management

Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving
Active contributor within the team
Able to work with multiple personalities

Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience
Bachelor's Degree in Communications, Marketing, Theatre or Arts Administration preferred.

Communication Skills
Attention to detail, excellent writing skills and strong proof-reading and copy-editing skills are essential.
Ability to work on multiple projects at a time with good time management skills in order to meet deadlines.
Ability to take a positive team approach to working with co-workers locally and on national teams.
Graphic design, photography or video experience not essential, but is a plus.
Familiarity with and enthusiasm for theatre is preferred.
Ability to read, analyze, and interpret advertising plans and reporting.
Ability to write marketing copy that conforms to prescribed style and format.

Critical Thinking
Strong analytical and problem-solving skills.
Able to create dynamic marketing strategies under the direction of the Director of Marketing for each show to maximize visibility with target audiences.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is occasionally required to:

Sitting, standing, and working on a computer
Restock venue collateral
Help arrange front of house signage
Escort talent or greet guests

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

An open office environment with frequent interruptions and employee traffic.
Noise and distractions from productions and/or an active office setting
Must be willing to travel between cities and work nights and weekends as needed with reliable transportation

Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.