Senior Analyst, BET Digital Audience Analytics
BET
New York, NYThis was removed by the employer on 8/5/2019 7:55:00 PM PST
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Full Time Job
This role will be a key member of the Audience Analytics team, with an expertise in digital research. The position will be responsible for a portfolio of media platforms (including linear TV, video, VOD, social media, etc.) using primary and syndicated research tools/methods. The ideal candidate will have a solid understanding of the digital media landscape including multi-platform viewing, advertising formats, consumer behavior and advertising receptivity. This position will support measurement functions and competitive reporting as they pertain to BET as whole.
Basic Qualifications
The ideal candidate will have strategic, analytical skills and be seasoned in digital, emerging platform and convergent research. Specific skills and requirements include:
• Minimum 2 years of digital media research experience.
• Bachelor’s degree or higher. Experience in related digital analytics/research required.
• Strong understanding of the digital industry, with experience positioning data for ad sales teams and clients; ability to ''tell a story'' with data.
• Expertise in internal digital tracking solutions (Adobe, etc.)
• Proficiency with syndicated research sources (comScore, Nielsen @Plan, YouGov etc.)
• Expertise with social media analytics (Facebook Insights, YouTube Analytics, Tubular, etc.)
• Experience working with cross-platform research including VOD and OTT/Advanced Television platforms
• Familiarity with on-air measurement tools and media landscape
• Experience in working with demo guarantee tools such as Nielsen DAR and comScore vCE
• Knowledge of ad tagging and implementation processes and servers (ex: Freewheel)
• Self-starter and highly proactive with an ability to manage expectations, inform, and provide insights and recommendations to a larger internal team
• Ability to efficiently work in a group or independently in a fast-paced environment
• Must be well versed in Microsoft Office applications including Excel and PowerPoint
• Solid presentation skills
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