Analyst , BET Networks
BET
New York, NYThis was removed by the employer on 9/29/2021 6:00:00 AM PST
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Full Time Job
Analyst (Audience Research), BET Networks
BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
The Research Analyst will be responsible for the linear, digital, and social analysis and audience measurement of ViacomCBS' BET Networks!
Responsibilities:
• Support research needs of the Programming, Marketing, Scheduling and the Senior Leadership team with ad hoc requests and special projects
• Build thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
• Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
• Help Programming and Scheduling analyze and interpret data in order to optimize network schedule
• Work with Marketing to evaluate on-air promotion performance
• Keep on top of Industry trends and key consumer insights
Basic Qualifications:
• Related college degree
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
Additional Qualifications:
• Previous experience with national cable or broadcast network a plus
• Knowledge of media metrics/math and measurement methodologies a plus
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.) a plus
• Knowledge of syndicated data systems (MRI, JD Power, Forrester) a plus
• Experience with SQL, Tableau, R or Python preferred/a plus